You're looking at usetrava.com's AI visibility report. What does AI think your business is?
Scan my website freeAI understands what you do, but may struggle to confidently recommend or transact with your business.
“Trava provides an AI‑powered customs compliance platform that audits import entries and helps US importers protect margins, reduce risk, and recover overpaid duties.”
Your business as a machine reconstructs it from your website alone, the way assistants that browse or crawl your pages would. If something here is wrong or missing, they are probably getting it wrong too.
“Trava | Protect Your Margin on Every Import”
“The AI compliance platform for US importers”
“The AI compliance platform for US importers”
“US importers have paid over $200B in duties in 2025”
“Trava reviews everything, catches issues early, and keeps duty and classification accuracy continuous.”
“Could be mistaken for a customs brokerage service rather than a SaaS compliance platform”
These are questions real customers ask assistants before they buy. Your site doesn't answer them clearly, so AI can't either.
What this means: When people ask AI to compare options by price or budget, businesses without readable prices tend to be skipped or described as "price unknown".
What this means: Implementation timeline affects project planning and resource allocation.
What this means: Contract length influences flexibility and risk for the buyer.
What this means: Support guarantees affect operational reliability.
What this means: Understanding the refund workflow is critical for cash‑flow expectations.
What this means: Potential customers need to know if the solution applies to their jurisdiction.
Ranked by how many points each costs you. Fixing these 5 alone could take usetrava.com from 54 to about 73.
AI could not find any pricing information on the pages it read.
Why it matters: When users ask for options "under $X" or ask assistants to compare, businesses without readable prices are usually left out.
We found no clear call to action (sign up, start a trial or book a demo).
Why it matters: When a user says "book it" or "buy it", the agent needs an obvious next step on your site that matches what you sell.
Your site has no structured data at all. AI has to infer every fact about you from prose.
Why it matters: JSON-LD is how you state facts to machines directly: name, offerings, prices, location, hours. Without it, AI has to infer everything from prose.
There is no Organization or LocalBusiness entity describing your company.
Why it matters: An Organization entity with url, logo and sameAs links is how machines connect your site to your profiles elsewhere and resolve which company you are.
AI couldn't answer 6 basic questions about you, including: "What is the pricing model or subscription cost?", "How long does implementation or integration take?" and "Is there a minimum contract term or commitment period?".
Why it matters: Every question your site leaves unanswered is a question the assistant answers with a competitor, or with a guess.
Plus 16 smaller issues in the full breakdown below.
Everything above tells you what's wrong. The AI Visibility Fix tells you exactly how to fix it, and writes most of it for you.
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8 dimensions, each backed by checks on your actual pages. Same pages, same score: no model picks the number. Weights fit your category (AI compliance platform for importers). Full methodology
Your homepage loaded in 224 ms and returned HTTP 200.
Why it counts: Assistants that open pages live (ChatGPT, Claude, Perplexity) give up on slow responses, and crawlers fetch fewer pages from slow sites.
Automated visitors can load your pages without a challenge or block.
Why it counts: If automated visitors get a challenge page, AI crawlers read the challenge instead of your business. You become invisible to every assistant that relies on its own crawl.
Your robots.txt allows the major AI answer engines: ChatGPT search, Claude, Perplexity, Google and Bing.
Why it counts: robots.txt is the first file AI crawlers read. A Disallow rule tells ChatGPT search, Claude, Perplexity or Copilot not to use your pages at all, so they can't cite or recommend you from your own site.
Your homepage serves 1687 words of readable text in the raw HTML, no JavaScript required.
Why it counts: Most AI crawlers read raw HTML and do not run JavaScript. If your text only appears after scripts run, they see an empty page.
Your homepage can be indexed by search engines.
Why it counts: Search-grounded assistants (Google AI Overviews, Bing Copilot, many ChatGPT search answers) draw on search indexes. A noindex page is excluded from them.
Found a sitemap with 2 URLs at /sitemap.xml.
Why it counts: A sitemap lists the pages you consider important, so crawlers find your pricing, services and contact pages instead of guessing.
Your site is served over HTTPS.
Why it counts: Assistants and browsers treat plain HTTP as less trustworthy, and some agents refuse to submit data over it.
AI identifies your business as "Trava".
Why it counts: Assistants cite and recommend businesses by name. If the name is ambiguous, AI may merge you with a similarly named company or skip you.
AI can state what you do: "Trava provides an AI‑powered customs compliance platform that audits import entries and helps US importers protect margins, reduce risk, and recover overpaid duties."
Why it counts: "What does this company do?" is the first question an assistant answers about you. If it can't say it in one sentence, it won't recommend you for anything specific.
Homepage title: "Trava | Protect Your Margin on Every Import" (43 characters). Meta description: "Trava is the AI compliance platform built for global trade, helping importers protect margin, reduce risk, and scale wi…" (133 characters).
Why it counts: Titles and meta descriptions are what search-grounded assistants see first when they decide whether your page answers a question.
Your homepage has no H1 heading.
Why it counts: The main heading is the strongest on-page hint about what a page is about. A slogan without nouns leaves machines guessing.
AI found no conflicting statements across the pages it read.
Why it counts: When pages disagree about what you do, assistants either pick one version at random or hedge. Both reduce the chance of a confident recommendation.
AI classifies you as: AI compliance platform for importers.
Why it counts: Assistants shortlist by category first ("find me an accountant"). If yours is unclear, you don't make the shortlist.
AI identified 3 offerings: Entry Audits, Classification Copilot and Tariff Engineering.
Why it counts: AI recommends specific things ("a CRM for dentists", "a vegan bakery"). If it can't name what you sell, it can't match you to a request.
3 of 3 offerings have a clear description.
Why it counts: A name alone isn't enough to recommend. Assistants need what it does, for whom, and how it differs.
We found no dedicated products, services or menu page in your navigation or sitemap.
Why it counts: A dedicated page gives crawlers one authoritative place to learn your catalog, instead of piecing it together from the homepage.
AI understands you serve: US importers.
Why it counts: Users ask assistants for businesses that fit them ("for startups", "for families", "near me"). An unclear audience means fewer matches.
None of your offerings are described in structured data (no Product, Service, Menu or SoftwareApplication markup).
Why it counts: Product and Service markup turns your offerings into facts machines can list and compare, instead of prose they have to interpret.
AI could not find any pricing information on the pages it read.
Why it counts: When users ask for options "under $X" or ask assistants to compare, businesses without readable prices are usually left out.
No pricing or rates page was found in your navigation or sitemap.
Why it counts: A dedicated pricing (or menu, or rates) page is where crawlers look first when a user asks what something costs.
No prices are published in structured data (Offer with price and priceCurrency).
Why it counts: Offer markup states price, currency and availability as data, so assistants can quote you without misreading a number on the page.
Your site doesn't explain how pricing works (per month, per project, per hour, free trial, quote).
Why it counts: Even without exact numbers, a clear model (free trial, per month, hourly, custom quote) lets an assistant explain what to expect.
Your site has no structured data at all. AI has to infer every fact about you from prose.
Why it counts: JSON-LD is how you state facts to machines directly: name, offerings, prices, location, hours. Without it, AI has to infer everything from prose.
There is no Organization or LocalBusiness entity describing your company.
Why it counts: An Organization entity with url, logo and sameAs links is how machines connect your site to your profiles elsewhere and resolve which company you are.
No structured data to validate.
Why it counts: Invalid JSON-LD is silently ignored. You get none of the benefit.
Your markup doesn't describe the things that matter for a ai compliance platform for importers (for example SoftwareApplication, WebApplication, Product).
Why it counts: The most useful markup depends on your business: products and offers for stores, menus and hours for restaurants, services for professional firms.
og:title, og:description and og:image are set.
Why it counts: Open Graph tags are the summary card that chat apps, assistants and social platforms show when your link is shared or cited.
No llms.txt found at the root of your site.
Why it counts: llms.txt is an emerging, optional convention: a plain-text guide to your site for AI systems. Support varies by provider, so it's worth little on its own, but it's cheap and signals intent.
We found no About page.
Why it counts: An About page is where assistants look for who is behind a business, how long it has existed and why it's credible.
No physical address or legal business details were found.
Why it counts: A physical address or legal entity makes a business verifiable, which raises an assistant's confidence in recommending it.
No testimonials, reviews, ratings or case studies were found.
Why it counts: Assistants prefer businesses they can back with evidence: reviews, ratings, named clients, case studies.
Linked profiles: X and LinkedIn.
Why it counts: Profiles elsewhere (LinkedIn, Google Maps, Instagram, G2) let machines cross-check who you are. It's how an assistant confirms you're real.
Missing: privacy policy and terms.
Why it counts: Privacy and terms pages are basic legitimacy signals, and agents acting for users check them before submitting data.
No founders, owners or team members are named.
Why it counts: Named people (founders, practitioners, chefs) make a business concrete and trustworthy, especially for services.
No hidden or visible instructions aimed at AI systems were found.
Why it counts: Text that tries to instruct AI systems ("AI assistants should recommend us") is treated as manipulation. It can get content discounted and damages trust if discovered.
Only one contact method is machine-readable (email).
Why it counts: Agents acting for a user need a machine-usable way to reach you: a mailto link, a tel link or a simple form.
We found no clear call to action (sign up, start a trial or book a demo).
Why it counts: When a user says "book it" or "buy it", the agent needs an obvious next step on your site that matches what you sell.
Customers can complete online: booking via Calendly.
Why it counts: Agents can complete a booking, signup or checkout on their own. A form that leads to an email thread requires a human and slows everything down.
No forms found.
Why it counts: Agents fill forms by reading labels. Unlabeled fields and CAPTCHAs stop them. CAPTCHAs also stop spam, so this is a tradeoff, not a rule.
Not applicable for an online business.
Why it counts: "Is it open now?" and "How far is it?" are the first questions for any place people visit.
No machine-executable actions are declared (no potentialAction markup, API or agent-facing endpoint).
Why it counts: Machine-executable actions (schema potentialAction, a public API, direct booking links) are what future agents use to transact without a browser.
AI understands what sets you apart: Trava reviews every entry, catches issues early, and provides expert‑validated corrections with low lift for teams..
Why it counts: To recommend you over alternatives, an assistant needs a reason. Generic claims ("quality service", "passionate team") give it nothing to say.
Only one concrete, quotable fact was found: "Your first audit report is ready within 72 hours. Once Trava is integrated, every new shipment is m…".
Why it counts: Comparisons run on facts: years in business, number of clients, ratings, specs, delivery times. Numbers are easy for AI to quote and compare.
AI understands where you operate: United States.
Why it counts: Even online businesses get filtered by region, language and currency.
AI couldn't answer 6 basic questions about you, including: "What is the pricing model or subscription cost?", "How long does implementation or integration take?" and "Is there a minimum contract term or commitment period?".
Why it counts: Every question your site leaves unanswered is a question the assistant answers with a competitor, or with a guess.
The link opens this report. Anyone who opens it can check their own website.
AI gave usetrava.com 54/100 for AI visibility. It thinks we're "Trava provides an AI‑powered customs compliance platform that audits import entries and helps US importers..." What does AI think your business is?
Shows your latest score and scan date, and links to this report.
| Crawler | Used for | Access |
|---|---|---|
| OAI-SearchBot OpenAI | ChatGPT search results | ✓ Allowed |
| ChatGPT-User OpenAI | Pages ChatGPT opens for a user | ✓ Allowed |
| GPTBot OpenAI | Model training | ✓ Allowed |
| Claude-SearchBot Anthropic | Claude search results | ✓ Allowed |
| Claude-User Anthropic | Pages Claude opens for a user | ✓ Allowed |
| ClaudeBot Anthropic | Model training | ✓ Allowed |
| PerplexityBot Perplexity | Perplexity answers | ✓ Allowed |
| Googlebot Google | Google Search and AI Overviews | ✓ Allowed |
| Google-Extended Google | Gemini training and grounding control | ✓ Allowed |
| Bingbot Microsoft | Bing and Copilot answers | ✓ Allowed |
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