You're looking at retrofit.shop's AI visibility report. What does AI think your business is?

AI visibility report · retrofit.shop · Oct 9, 2026 · 1 page read

/ 100

Hard for AI to read

Can AI understand retrofit.shop?

Most AI crawlers can't see your website's content.

Based on what your website exposes, AI would likely describe you as

“Retrofit offers AI‑curated vintage clothing and accessories, acting as a personal shopper for fashion‑savvy customers across the United States, based in San Francisco.”

Score capped at 35. Most of your content only appears after JavaScript runs, which most AI crawlers skip. Without it you'd score 53.

See what AI thinks you are Compare a competitor Share

When someone asks AI for a business like yours

You're most likely to lose them at: Compare you

01Find you80
Find you
Can AI crawlers reach and read your pages?
02Understand you77
Understand you
Can AI say who you are and what you do?
03Compare you49
Compare you
Can AI tell what you sell and what it costs?
04Recommend you48
Recommend you
Does AI have concrete reasons to pick you?
05Send customers0
Send customers
Can AI point someone to buy, book or contact you?

01 · AI Mirror

What AI thinks Retrofit is

Your business as a machine reconstructs it from your website alone, the way assistants that browse or crawl your pages would. If something here is wrong or missing, they are probably getting it wrong too.

what AI can reconstruct · retrofit.shop

AI analysis · openai/gpt-oss-120b

Business

Retrofit

Evidence

“"name":"Retrofit","@type":"Store","sameAs":["https://www.ycombinator.com/companies/retrofit"”

From homepage. Found on your site.

95%

What you do

Retrofit offers AI‑curated vintage clothing and accessories, acting as a personal shopper for fashion‑savvy customers across the United States, based in San Francisco.

Evidence

“"description":"The best place to buy vintage fashion. We bring together the nation's top vintage inventory so you can find hidden gems.”

From homepage. Found on your site.

90%

5 things AI couldn't figure out about you

These are questions real customers ask assistants before they buy. Your site doesn't answer them clearly, so AI can't either.

How do I buy, book or get started?

What this means: An assistant or agent can't send a customer to a next step it can't find.

What are the exact prices of the vintage items?

What this means: Customers need price information to decide whether to browse or purchase.

What are the shipping costs and delivery times?

What this means: Shipping details affect total cost and purchase timing.

What is the return or exchange policy?

What this means: Buyers want assurance they can return items that don’t fit or meet expectations.

Are the vintage items authenticated for quality and originality?

What this means: Authenticity is crucial for vintage fashion buyers.

What AI does get right

Name
Retrofit
Category
Vintage clothing retailer
Sells
Vintage clothing selections, Designer vintage bags, Unique vintage finds
For
Fashion‑savvy individuals who want a curated vintage wardrobe without digging themselves.
Where
United States
Pricing
Mid‑range pricing indicated by priceRange "$$".
AI can name your offerings: Vintage clothing selections, Designer vintage bags and Unique vintage finds.
JSON-LD present (Store, PostalAddress and Country).
Complete Organization markup.

03 · What to change

The 5 changes that matter most

Ranked by how many points each costs you. Fixing these 5 alone could take retrofit.shop from 35 to about 54.

01 CriticalCrawl AccessHurts: Discoverycosts 2.4 pts

Content is invisible without JavaScript

Your homepage's raw HTML contains only 1 words of text. The page is assembled by Next.js in the browser, so crawlers that don't run JavaScript see an almost empty page.

Words in raw HTML: 1
Rendering: Next.js

Why it matters: Most AI crawlers read raw HTML and do not run JavaScript. If your text only appears after scripts run, they see an empty page.

Serve your key content in the initial HTML (server-side rendering or prerendering).

In the AI Visibility Fix: 4 steps

02 HighAgent ActionabilityHurts: Taking actioncosts 4.7 pts

Few machine-readable contact methods

No email link, phone link or contact form was found.

Why it matters: Agents acting for a user need a machine-usable way to reach you: a mailto link, a tel link or a simple form.

Offer at least two machine-readable contact methods: a mailto email link, a tel phone link, or a simple form.

In the AI Visibility Fix: 3 steps

03 HighAgent ActionabilityHurts: Taking actioncosts 4.7 pts

No clear primary action

We found no clear call to action (add to cart or buy).

Why it matters: When a user says "book it" or "buy it", the agent needs an obvious next step on your site that matches what you sell.

Make the main next step for a vintage clothing retailer obvious: add to cart or buy.

In the AI Visibility Fix: 3 steps

04 HighAgent ActionabilityHurts: Taking actioncosts 3.8 pts

Nothing can be completed online

Nothing can be completed online: every path ends in a form or a phone call.

Why it matters: Agents can complete a booking, signup or checkout on their own. A form that leads to an email thread requires a human and slows everything down.

Let customers (and their agents) complete the main action online.

In the AI Visibility Fix: 2 steps

05 HighStructured DataHurts: Comparisoncosts 3.2 pts

Markup misses what matters for your category

Your markup doesn't describe the things that matter for a vintage clothing retailer (for example Product, Offer, AggregateOffer).

Why it matters: The most useful markup depends on your business: products and offers for stores, menus and hours for restaurants, services for professional firms.

Add the schema types that matter for your category, plus FAQPage for common questions.

In the AI Visibility Fix: 3 steps + 1 piece of ready-to-paste code

Plus 17 smaller issues in the full breakdown below.

Is this your website?

Make AI understand Retrofit.

Everything above tells you what's wrong. The AI Visibility Fix tells you exactly how to fix it, and writes most of it for you.

Step-by-step fixes for all 22 problems, in order of impact
Rewritten copy AI can understand: one-line description, homepage headline, About paragraph and an FAQ for the 5 questions AI couldn't answer
Ready-to-paste code: structured data, meta tags, llms.txt, with instructions for Next.js
5 private re-scans over 60 days to confirm your new score
A brief you can forward to your developer

AI Visibility Fix for retrofit.shop

$49

One-time payment. No subscription.

Instant access after payment. Secure checkout by Stripe. Full refund within 14 days if it doesn't help.

Competitors

How does your competitor score?

Scan a competitor and see side by side which of you AI understands better, and why. Real scans only.

04 · How we scored it

Why retrofit.shop got 35

8 dimensions, each backed by checks on your actual pages. Same pages, same score: no model picks the number. Weights fit your category (Vintage clothing retailer). Full methodology

Crawl Access Can AI get in?

6 of 7 checks passed. Biggest gap: Content readable without JavaScript.

95%

12% of your score

✓

Homepage responds quickly20/20 pts

Your homepage loaded in 213 ms and returned HTTP 200.

Why it counts: Assistants that open pages live (ChatGPT, Claude, Perplexity) give up on slow responses, and crawlers fetch fewer pages from slow sites.

✓

AI crawlers aren't blocked by bot protection20/20 pts

Automated visitors can load your pages without a challenge or block.

Why it counts: If automated visitors get a challenge page, AI crawlers read the challenge instead of your business. You become invisible to every assistant that relies on its own crawl.

✓

AI answer engines may read your site20/20 pts

Your robots.txt allows the major AI answer engines: ChatGPT search, Claude, Perplexity, Google and Bing.

Why it counts: robots.txt is the first file AI crawlers read. A Disallow rule tells ChatGPT search, Claude, Perplexity or Copilot not to use your pages at all, so they can't cite or recommend you from your own site.

Content readable without JavaScript0/20 pts

Your homepage's raw HTML contains only 1 words of text. The page is assembled by Next.js in the browser, so crawlers that don't run JavaScript see an almost empty page.

Words in raw HTML: 1
Rendering: Next.js

Why it counts: Most AI crawlers read raw HTML and do not run JavaScript. If your text only appears after scripts run, they see an empty page.

Serve your key content in the initial HTML (server-side rendering or prerendering).

In the AI Visibility Fix: 4 steps

✓

Homepage can be indexed10/10 pts

Your homepage can be indexed by search engines.

Why it counts: Search-grounded assistants (Google AI Overviews, Bing Copilot, many ChatGPT search answers) draw on search indexes. A noindex page is excluded from them.

✓

XML sitemap available5/5 pts

Found a sitemap with 4 URLs at /sitemap.xml.

Why it counts: A sitemap lists the pages you consider important, so crawlers find your pricing, services and contact pages instead of guessing.

✓

Served over HTTPS5/5 pts

Your site is served over HTTPS.

Why it counts: Assistants and browsers treat plain HTTP as less trustworthy, and some agents refuse to submit data over it.

Business Identity Does AI know who you are?

4 of 6 checks passed. Biggest gap: Homepage H1 describes the business.

62%

12% of your score

✓

AI knows your business name15/15 pts · medium confidence

AI identifies your business as "Retrofit".

Source: "name":"Retrofit","@type":"Store","sameAs":["https://www.ycombinator.com/companies/retrofit"(homepage)

Why it counts: Assistants cite and recommend businesses by name. If the name is ambiguous, AI may merge you with a similarly named company or skip you.

✓

AI can say what you do30/30 pts · medium confidence

AI can state what you do: "Retrofit offers AI‑curated vintage clothing and accessories, acting as a personal shopper for fashion‑savvy customers across the United States, based in San Francisco."

Based on: "description":"The best place to buy vintage fashion. We bring together the nation's top vintage inventory so you can find hidden gems.(homepage)

Why it counts: "What does this company do?" is the first question an assistant answers about you. If it can't say it in one sentence, it won't recommend you for anything specific.

Descriptive title and meta description11/15 pts · medium confidence

Homepage title: "Retrofit | Your Vintage Personal Shopper" (40 characters). Meta description: "Your vintage personal shopper. Celebrities have personal shoppers. Now you can too. Get handpicked vintage fashion sele…" (228 characters). The description is outside the 50 to 170 character range.

Title: Retrofit | Your Vintage Personal Shopper
Meta description: Your vintage personal shopper. Celebrities have personal shoppers. Now you can too. Get handpicked vintage fashion selections from Sophie, your AI personal shopper. Shop curated vintage clothing, designer bags, and unique finds.

Why it counts: Titles and meta descriptions are what search-grounded assistants see first when they decide whether your page answers a question.

Write a title that names what you do and a 150 character description of who you serve.

In the AI Visibility Fix: 3 steps + 1 piece of ready-to-paste code

Homepage H1 describes the business0/10 pts · medium confidence

Your homepage has no H1 heading.

Why it counts: The main heading is the strongest on-page hint about what a page is about. A slogan without nouns leaves machines guessing.

Make your homepage H1 say what you do in plain words.

In the AI Visibility Fix: 3 steps

✓

Consistent story across pages15/15 pts · medium confidence

AI found no conflicting statements across the pages it read.

Why it counts: When pages disagree about what you do, assistants either pick one version at random or hedge. Both reduce the chance of a confident recommendation.

✓

AI can categorize your business15/15 pts · medium confidence

AI classifies you as: Vintage clothing retailer.

Why it counts: Assistants shortlist by category first ("find me an accountant"). If yours is unclear, you don't make the shortlist.

Offering Clarity Does AI know what you sell?

3 of 5 checks passed. Biggest gap: Dedicated products or services page.

62%

14% of your score

✓

AI can name what you sell30/30 pts · medium confidence

AI identified 3 offerings: Vintage clothing selections, Designer vintage bags and Unique vintage finds.

Vintage clothing selections: "Shop curated vintage clothing, designer bags, and unique finds.(homepage)
Designer vintage bags: "Shop curated vintage clothing, designer bags, and unique finds.(homepage)
Unique vintage finds: "Shop curated vintage clothing, designer bags, and unique finds.(homepage)

Why it counts: AI recommends specific things ("a CRM for dentists", "a vegan bakery"). If it can't name what you sell, it can't match you to a request.

✓

Offerings are described20/20 pts · medium confidence

3 of 3 offerings have a clear description.

Why it counts: A name alone isn't enough to recommend. Assistants need what it does, for whom, and how it differs.

Dedicated products or services page0/15 pts · medium confidence

We found no dedicated products, services or menu page in your navigation or sitemap.

Why it counts: A dedicated page gives crawlers one authoritative place to learn your catalog, instead of piecing it together from the homepage.

Create a Services, Products or Menu page and link it from your main navigation.

In the AI Visibility Fix: 3 steps

✓

Clear target customer20/20 pts · medium confidence

AI understands you serve: Fashion‑savvy individuals who want a curated vintage wardrobe without digging themselves..

Based on: "Your vintage personal shopper. Celebrities have personal shoppers. Now you can too.(homepage)

Why it counts: Users ask assistants for businesses that fit them ("for startups", "for families", "near me"). An unclear audience means fewer matches.

Offerings in structured data0/15 pts · medium confidence

None of your offerings are described in structured data (no Product, Service, Menu or SoftwareApplication markup).

Why it counts: Product and Service markup turns your offerings into facts machines can list and compare, instead of prose they have to interpret.

Mark up your main offerings with schema.org Product, Service or Menu JSON-LD.

In the AI Visibility Fix: 2 steps + 1 piece of ready-to-paste code

Pricing Transparency Can AI quote you?

0 of 4 checks passed. Biggest gap: Pricing page exists.

62%

14% of your score

Prices are readable27/45 pts · medium confidence

AI found some pricing (Mid‑range pricing indicated by priceRange "$$".), but not a complete picture.

Pricing text: "priceRange":"$$"(homepage)

Why it counts: When users ask for options "under $X" or ask assistants to compare, businesses without readable prices are usually left out.

Publish your prices, or at least starting prices, as real text on a pricing page.

In the AI Visibility Fix: 4 steps + 1 piece of ready-to-paste code

Pricing page exists0/20 pts · medium confidence

No pricing or rates page was found in your navigation or sitemap.

Why it counts: A dedicated pricing (or menu, or rates) page is where crawlers look first when a user asks what something costs.

Add a pricing page (or menu, or rates page) linked from your navigation.

In the AI Visibility Fix: 2 steps

Prices in structured data0/20 pts · medium confidence

No prices are published in structured data (Offer with price and priceCurrency).

Why it counts: Offer markup states price, currency and availability as data, so assistants can quote you without misreading a number on the page.

Add Offer JSON-LD with price and priceCurrency for your main plans or products.

In the AI Visibility Fix: 2 steps + 1 piece of ready-to-paste code

Pricing model is clear0/15 pts · medium confidence

Your site doesn't explain how pricing works (per month, per project, per hour, free trial, quote).

Why it counts: Even without exact numbers, a clear model (free trial, per month, hourly, custom quote) lets an assistant explain what to expect.

State your pricing model in one line.

In the AI Visibility Fix: 1 step

Structured Data Is it machine-readable?

4 of 6 checks passed. Biggest gap: Category-relevant markup.

95%

16% of your score

✓

Structured data (JSON-LD) present25/25 pts

Found 1 JSON-LD block describing: Store, PostalAddress and Country.

Types: Store, PostalAddress, Country

Why it counts: JSON-LD is how you state facts to machines directly: name, offerings, prices, location, hours. Without it, AI has to infer everything from prose.

✓

Organization identity in structured data25/25 pts

Your Store markup includes name, url, logo and sameAs.

Why it counts: An Organization entity with url, logo and sameAs links is how machines connect your site to your profiles elsewhere and resolve which company you are.

✓

Structured data is valid10/10 pts

All JSON-LD blocks parse correctly.

Why it counts: Invalid JSON-LD is silently ignored. You get none of the benefit.

Category-relevant markup0/20 pts

Your markup doesn't describe the things that matter for a vintage clothing retailer (for example Product, Offer, AggregateOffer).

Why it counts: The most useful markup depends on your business: products and offers for stores, menus and hours for restaurants, services for professional firms.

Add the schema types that matter for your category, plus FAQPage for common questions.

In the AI Visibility Fix: 3 steps + 1 piece of ready-to-paste code

✓

Open Graph summary card10/10 pts

og:title, og:description and og:image are set.

Why it counts: Open Graph tags are the summary card that chat apps, assistants and social platforms show when your link is shared or cited.

llms.txt guide for AI0/10 pts

No llms.txt found at the root of your site.

Why it counts: llms.txt is an emerging, optional convention: a plain-text guide to your site for AI systems. Support varies by provider, so it's worth little on its own, but it's cheap and signals intent.

Publish a short llms.txt at the root of your site.

In the AI Visibility Fix: 3 steps + 1 piece of ready-to-paste code

Trust Signals Can AI vouch for you?

2 of 7 checks passed. Biggest gap: Social proof.

62%

9% of your score

About page0/15 pts · medium confidence

We found no About page.

Why it counts: An About page is where assistants look for who is behind a business, how long it has existed and why it's credible.

Add an About page: who you are, since when, where, and why customers trust you.

In the AI Visibility Fix: 1 step

✓

Verifiable business details15/15 pts · medium confidence

Address found in structured data.

Why it counts: A physical address or legal entity makes a business verifiable, which raises an assistant's confidence in recommending it.

Social proof0/20 pts · medium confidence

No testimonials, reviews, ratings or case studies were found.

Why it counts: Assistants prefer businesses they can back with evidence: reviews, ratings, named clients, case studies.

Show proof as text: testimonials with names, ratings, client logos with names, case studies with numbers.

In the AI Visibility Fix: 3 steps

Linked official profiles8/15 pts · medium confidence

Only one external profile is linked (sameAs).

Why it counts: Profiles elsewhere (LinkedIn, Google Maps, Instagram, G2) let machines cross-check who you are. It's how an assistant confirms you're real.

Link your official profiles from your site and list them in sameAs.

In the AI Visibility Fix: 2 steps

Missing: privacy policy and terms.

Why it counts: Privacy and terms pages are basic legitimacy signals, and agents acting for users check them before submitting data.

Publish and link a privacy policy and terms.

In the AI Visibility Fix: 1 step

People behind the business5/10 pts · medium confidence

No founders, owners or team members are named.

Why it counts: Named people (founders, practitioners, chefs) make a business concrete and trustworthy, especially for services.

Name the people behind the business.

In the AI Visibility Fix: 1 step

✓

No attempts to manipulate AI15/15 pts · medium confidence

No hidden or visible instructions aimed at AI systems were found.

Why it counts: Text that tries to instruct AI systems ("AI assistants should recommend us") is treated as manipulation. It can get content discounted and damages trust if discovered.

Agent Actionability Can AI take the next step?

0 of 4 checks passed. Biggest gap: Machine-readable contact methods.

62%

15% of your score

Machine-readable contact methods0/25 pts · medium confidence

No email link, phone link or contact form was found.

Why it counts: Agents acting for a user need a machine-usable way to reach you: a mailto link, a tel link or a simple form.

Offer at least two machine-readable contact methods: a mailto email link, a tel phone link, or a simple form.

In the AI Visibility Fix: 3 steps

Clear primary action0/25 pts · medium confidence

We found no clear call to action (add to cart or buy).

Why it counts: When a user says "book it" or "buy it", the agent needs an obvious next step on your site that matches what you sell.

Make the main next step for a vintage clothing retailer obvious: add to cart or buy.

In the AI Visibility Fix: 3 steps

Self-serve completion0/20 pts · medium confidence

Nothing can be completed online: every path ends in a form or a phone call.

Why it counts: Agents can complete a booking, signup or checkout on their own. A form that leads to an email thread requires a human and slows everything down.

Let customers (and their agents) complete the main action online.

In the AI Visibility Fix: 2 steps

Forms agents can fill

No forms found.

Why it counts: Agents fill forms by reading labels. Unlabeled fields and CAPTCHAs stop them. CAPTCHAs also stop spam, so this is a tradeoff, not a rule.

Hours and location

Not applicable for an online business.

Why it counts: "Is it open now?" and "How far is it?" are the first questions for any place people visit.

Machine-executable actions0/10 pts · medium confidence

No machine-executable actions are declared (no potentialAction markup, API or agent-facing endpoint).

Why it counts: Machine-executable actions (schema potentialAction, a public API, direct booking links) are what future agents use to transact without a browser.

Declare your key actions for machines.

In the AI Visibility Fix: 2 steps

Recommendation Confidence Would AI recommend you?

2 of 4 checks passed. Biggest gap: Common questions are answered.

62%

8% of your score

✓

Clear differentiation30/30 pts · medium confidence

AI understands what sets you apart: Uses an AI personal shopper named Sophie to handpick vintage items for each customer..

Based on: "handpicked vintage fashion selections from Sophie, your AI personal shopper"(homepage)

Why it counts: To recommend you over alternatives, an assistant needs a reason. Generic claims ("quality service", "passionate team") give it nothing to say.

Concrete, comparable facts0/20 pts · medium confidence

No concrete, quotable facts (years, clients, ratings, results) were found.

Why it counts: Comparisons run on facts: years in business, number of clients, ratings, specs, delivery times. Numbers are easy for AI to quote and compare.

Add 3 to 5 concrete facts customers care about.

In the AI Visibility Fix: 1 step

✓

Clear service area20/20 pts · medium confidence

AI understands where you operate: United States.

Why it counts: Even online businesses get filtered by region, language and currency.

Common questions are answered3/30 pts · medium confidence

AI couldn't answer 6 basic questions about you, including: "What are the exact prices of the vintage items?", "What are the shipping costs and delivery times?" and "What is the return or exchange policy?".

What are the exact prices of the vintage items?: Customers need price information to decide whether to browse or purchase.
What are the shipping costs and delivery times?: Shipping details affect total cost and purchase timing.
What is the return or exchange policy?: Buyers want assurance they can return items that don’t fit or meet expectations.
How does a customer actually place an order?: The lack of a visible checkout process leaves the purchase flow unclear.

Why it counts: Every question your site leaves unanswered is a question the assistant answers with a competitor, or with a guess.

Answer the questions AI couldn't, in an FAQ section with FAQPage markup.

In the AI Visibility Fix: 6 steps + 1 piece of ready-to-paste code

What AI crawlers see: robots.txt, pages read, structured data+

robots.txt permissions for AI

Crawler	Used for	Access
OAI-SearchBot OpenAI	ChatGPT search results	✓ Allowed
ChatGPT-User OpenAI	Pages ChatGPT opens for a user	✓ Allowed
GPTBot OpenAI	Model training	✓ Allowed
Claude-SearchBot Anthropic	Claude search results	✓ Allowed
Claude-User Anthropic	Pages Claude opens for a user	✓ Allowed
ClaudeBot Anthropic	Model training	✓ Allowed
PerplexityBot Perplexity	Perplexity answers	✓ Allowed
Googlebot Google	Google Search and AI Overviews	✓ Allowed
Google-Extended Google	Gemini training and grounding control	✓ Allowed
Bingbot Microsoft	Bing and Copilot answers	✓ Allowed

Pages read

homepagehome · 1 words

Readable without JS

1 words on the homepage

Structured data

Store, PostalAddress, Country

Sitemap

4 URLs

llms.txt

Not found

Built with

Next.js

Analysis

AI + deterministic · 5s

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What does AI think your business is?

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Can AI understand retrofit.shop?

What AI thinks Retrofit is

5 things AI couldn't figure out about you

The 5 changes that matter most

Content is invisible without JavaScript

Few machine-readable contact methods

No clear primary action

Nothing can be completed online

Markup misses what matters for your category

Make AI understand Retrofit.

How does your competitor score?

Why retrofit.shop got 35

Show someone what AI thinks

What does AI think your business is?