You're looking at crimson.law's AI visibility report. What does AI think your business is?

AI visibility report · crimson.law · Oct 13, 2026 · 7 pages read

/ 100

Strong, with gaps

Can AI understand crimson.law?

AI understands your business well, with gaps that can cost you recommendations.

Based on what your website exposes, AI would likely describe you as

“Crimson is the AI platform for litigation lawyers and disputes teams. Analyze case files, draft documents, manage correspondence, and prepare for trial—all powered by AI built specifically for litigators.”

See what AI thinks you are Compare a competitor Share

Lite analysis: AI capacity was limited when this ran, so the AI Mirror uses deterministic signals only. The score method is the same.

When someone asks AI for a business like yours

01Find you100
Find you
Can AI crawlers reach and read your pages?
02Understand you77
Understand you
Can AI say who you are and what you do?
03Compare you77
Compare you
Can AI tell what you sell and what it costs?
04Recommend you92
Recommend you
Does AI have concrete reasons to pick you?
05Send customers76
Send customers
Can AI point someone to buy, book or contact you?

01 · AI Mirror

What AI thinks Crimson is

Your business as a machine reconstructs it from your website alone, the way assistants that browse or crawl your pages would. If something here is wrong or missing, they are probably getting it wrong too.

what AI can reconstruct · crimson.law

Lite analysis · deterministic signals only

Business

Crimson

Evidence

“og:site_name "Crimson"”

From homepage. Found on your site.

85%

What you do

Crimson is the AI platform for litigation lawyers and disputes teams. Analyze case files, draft documents, manage correspondence, and prepare for trial—all powered by AI built specifically for litigators.

Evidence

“Crimson is the AI platform for litigation lawyers and disputes teams. Analyze case files, draft documents, manage correspondence, and prepare for trial—all powered by AI built specifically for litigators.”

From homepage. Found on your site.

60%

AI can answer the basics about you

AI could answer what you do, what you sell, what it costs and how to buy. Nice.

What AI does get right

Name
Crimson
Category
Software / SaaS
Sells
From evidence to insight, Knows your case inside-out, Analyzes and answers, Accurate and verifiable
Where
London
Pricing
Prices in structured data
Next step
Request a demo, Contact form
Prices are public and readable (Prices in structured data).
AI can name your offerings: From evidence to insight, Knows your case inside-out, Analyzes and answers and 3 more.
Reachable by email and contact form.

03 · What to change

The 3 changes that matter most

Ranked by how many points each costs you. Fixing these 3 alone could take crimson.law from 83 to about 90.

01 MediumBusiness IdentityHurts: Understandingcosts 2.5 pts

AI can't say what you do

AI has a rough idea of what you do ("Crimson is the AI platform for litigation lawyers and disputes teams. Analyze case files, draft documents, manage correspondence, and prepare for trial—all pow…"), but your site never states it plainly in one place.

Closest statement found: Crimson is the AI platform for litigation lawyers and disputes teams. Analyze case files, draft documents, manage correspondence, and prepa…(homepage)

Why it matters: "What does this company do?" is the first question an assistant answers about you. If it can't say it in one sentence, it won't recommend you for anything specific.

Add one plain sentence near the top of your homepage saying what you do, for whom and where.

In the AI Visibility Fix: 4 steps

02 MediumPricing TransparencyHurts: Comparisoncosts 2.4 pts

No pricing page

No pricing or rates page was found in your navigation or sitemap.

Why it matters: A dedicated pricing (or menu, or rates) page is where crawlers look first when a user asks what something costs.

Add a pricing page (or menu, or rates page) linked from your navigation.

In the AI Visibility Fix: 2 steps

03 MediumOffering ClarityHurts: Understandingcosts 2.3 pts

No dedicated products or services page

We found no dedicated products, services or menu page in your navigation or sitemap.

Why it matters: A dedicated page gives crawlers one authoritative place to learn your catalog, instead of piecing it together from the homepage.

Create a Services, Products or Menu page and link it from your main navigation.

In the AI Visibility Fix: 3 steps

Plus 8 smaller issues in the full breakdown below.

Is this your website?

Make AI understand Crimson.

Everything above tells you what's wrong. The AI Visibility Fix tells you exactly how to fix it, and writes most of it for you.

Step-by-step fixes for all 11 problems, in order of impact
Rewritten copy AI can understand: one-line description, homepage headline, About paragraph and FAQ
Ready-to-paste code: structured data, meta tags, llms.txt, with instructions for Next.js
5 private re-scans over 60 days to confirm your new score
A brief you can forward to your developer

AI Visibility Fix for crimson.law

$49

One-time payment. No subscription.

Instant access after payment. Secure checkout by Stripe. Full refund within 14 days if it doesn't help.

Competitors

How does your competitor score?

Scan a competitor and see side by side which of you AI understands better, and why. Real scans only.

04 · How we scored it

Why crimson.law got 83

8 dimensions, each backed by checks on your actual pages. Same pages, same score: no model picks the number. Weights fit your category (Software / SaaS). Full methodology

Crawl Access Can AI get in?

All 7 checks passed.

95%

12% of your score

100

✓

Homepage responds quickly20/20 pts

Your homepage loaded in 232 ms and returned HTTP 200.

Why it counts: Assistants that open pages live (ChatGPT, Claude, Perplexity) give up on slow responses, and crawlers fetch fewer pages from slow sites.

✓

AI crawlers aren't blocked by bot protection20/20 pts

Automated visitors can load your pages without a challenge or block.

Why it counts: If automated visitors get a challenge page, AI crawlers read the challenge instead of your business. You become invisible to every assistant that relies on its own crawl.

✓

AI answer engines may read your site20/20 pts

Your robots.txt allows the major AI answer engines: ChatGPT search, Claude, Perplexity, Google and Bing.

Why it counts: robots.txt is the first file AI crawlers read. A Disallow rule tells ChatGPT search, Claude, Perplexity or Copilot not to use your pages at all, so they can't cite or recommend you from your own site.

✓

Content readable without JavaScript20/20 pts

Your homepage serves 817 words of readable text in the raw HTML, no JavaScript required.

Words in raw HTML: 817

Why it counts: Most AI crawlers read raw HTML and do not run JavaScript. If your text only appears after scripts run, they see an empty page.

✓

Homepage can be indexed10/10 pts

Your homepage can be indexed by search engines.

Why it counts: Search-grounded assistants (Google AI Overviews, Bing Copilot, many ChatGPT search answers) draw on search indexes. A noindex page is excluded from them.

✓

XML sitemap available5/5 pts

Found a sitemap with 22 URLs at /sitemap.xml.

Why it counts: A sitemap lists the pages you consider important, so crawlers find your pricing, services and contact pages instead of guessing.

✓

Served over HTTPS5/5 pts

Your site is served over HTTPS.

Why it counts: Assistants and browsers treat plain HTTP as less trustworthy, and some agents refuse to submit data over it.

Business Identity Does AI know who you are?

2 of 5 checks passed. Biggest gap: AI can say what you do.

77%

14% of your score

✓

AI knows your business name15/15 pts · medium confidence

AI identifies your business as "Crimson".

Source: og:site_name "Crimson"(homepage)

Why it counts: Assistants cite and recommend businesses by name. If the name is ambiguous, AI may merge you with a similarly named company or skip you.

AI can say what you do15/30 pts · medium confidence

Closest statement found: Crimson is the AI platform for litigation lawyers and disputes teams. Analyze case files, draft documents, manage correspondence, and prepa…(homepage)

Why it counts: "What does this company do?" is the first question an assistant answers about you. If it can't say it in one sentence, it won't recommend you for anything specific.

Add one plain sentence near the top of your homepage saying what you do, for whom and where.

In the AI Visibility Fix: 4 steps

Descriptive title and meta description11/15 pts · medium confidence

Homepage title: "Crimson | AI for Litigation & Disputes" (38 characters). Meta description: "Crimson is the AI platform for litigation lawyers and disputes teams. Analyze case files, draft documents, manage corre…" (204 characters). The description is outside the 50 to 170 character range.

Title: Crimson | AI for Litigation & Disputes
Meta description: Crimson is the AI platform for litigation lawyers and disputes teams. Analyze case files, draft documents, manage correspondence, and prepare for trial—all powered by AI built specifically for litigators.

Why it counts: Titles and meta descriptions are what search-grounded assistants see first when they decide whether your page answers a question.

Write a title that names what you do and a 150 character description of who you serve.

In the AI Visibility Fix: 3 steps + 1 piece of ready-to-paste code

Homepage H1 describes the business4/10 pts · medium confidence

Your homepage H1 is "AIforhigh-stakeslitigation", which doesn't say what you do.

H1: AIforhigh-stakeslitigation

Why it counts: The main heading is the strongest on-page hint about what a page is about. A slogan without nouns leaves machines guessing.

Make your homepage H1 say what you do in plain words.

In the AI Visibility Fix: 3 steps

Consistent story across pages

Checking consistency needs the AI analysis, which wasn't available for this scan.

Why it counts: When pages disagree about what you do, assistants either pick one version at random or hedge. Both reduce the chance of a confident recommendation.

✓

AI can categorize your business15/15 pts · medium confidence

AI classifies you as: Software / SaaS.

Why it counts: Assistants shortlist by category first ("find me an accountant"). If yours is unclear, you don't make the shortlist.

Offering Clarity Does AI know what you sell?

3 of 5 checks passed. Biggest gap: Dedicated products or services page.

77%

15% of your score

✓

AI can name what you sell30/30 pts · medium confidence

AI identified 6 offerings: From evidence to insight, Knows your case inside-out, Analyzes and answers, Accurate and verifiable, Functionality topower your team and 1 more.

From evidence to insight: From evidence to insight: Crimson is the AI platform that transforms how litigation teams work – from early case analys…(homepage)
Knows your case inside-out: Knows your case inside-out: Drawing on the full case file, Crimson develops a deep understanding of your dispute – ever…(homepage)
Analyzes and answers: Analyzes and answers: Crimson analyzes evidence, answers factual questions and offers custom drafting assistance, groun…(homepage)
Accurate and verifiable: Accurate and verifiable: Every response includes citations to source documents, making verification effortless. Crimson…(homepage)

Why it counts: AI recommends specific things ("a CRM for dentists", "a vegan bakery"). If it can't name what you sell, it can't match you to a request.

✓

Offerings are described20/20 pts · medium confidence

6 of 6 offerings have a clear description.

Why it counts: A name alone isn't enough to recommend. Assistants need what it does, for whom, and how it differs.

Dedicated products or services page0/15 pts · medium confidence

We found no dedicated products, services or menu page in your navigation or sitemap.

Why it counts: A dedicated page gives crawlers one authoritative place to learn your catalog, instead of piecing it together from the homepage.

Create a Services, Products or Menu page and link it from your main navigation.

In the AI Visibility Fix: 3 steps

Clear target customer10/20 pts · medium confidence

AI guesses your customers are "litigation lawyers and disputes teams", but your site doesn't say it directly.

Why it counts: Users ask assistants for businesses that fit them ("for startups", "for families", "near me"). An unclear audience means fewer matches.

Say who you serve, in the words those customers use.

In the AI Visibility Fix: 2 steps

✓

Offerings in structured data15/15 pts · medium confidence

Your offerings are marked up as SoftwareApplication and Offer.

Schema types: SoftwareApplication, Offer

Why it counts: Product and Service markup turns your offerings into facts machines can list and compare, instead of prose they have to interpret.

Pricing Transparency Can AI quote you?

3 of 4 checks passed. Biggest gap: Pricing page exists.

77%

12% of your score

✓

Prices are readable45/45 pts · medium confidence

AI can read your prices: Prices in structured data

Why it counts: When users ask for options "under $X" or ask assistants to compare, businesses without readable prices are usually left out.

Pricing page exists0/20 pts · medium confidence

No pricing or rates page was found in your navigation or sitemap.

Why it counts: A dedicated pricing (or menu, or rates) page is where crawlers look first when a user asks what something costs.

Add a pricing page (or menu, or rates page) linked from your navigation.

In the AI Visibility Fix: 2 steps

✓

Prices in structured data20/20 pts · medium confidence

7 priced offers found in your structured data.

Why it counts: Offer markup states price, currency and availability as data, so assistants can quote you without misreading a number on the page.

✓

Pricing model is clear15/15 pts · medium confidence

Pricing model is clear from published prices.

Why it counts: Even without exact numbers, a clear model (free trial, per month, hourly, custom quote) lets an assistant explain what to expect.

Structured Data Is it machine-readable?

4 of 6 checks passed. Biggest gap: llms.txt guide for AI.

95%

12% of your score

✓

Structured data (JSON-LD) present25/25 pts

Found 14 JSON-LD blocks describing: Organization, PostalAddress, ContactPoint, SoftwareApplication, Offer and AggregateRating.

Types: Organization, PostalAddress, ContactPoint, SoftwareApplication, Offer, AggregateRating

Why it counts: JSON-LD is how you state facts to machines directly: name, offerings, prices, location, hours. Without it, AI has to infer everything from prose.

✓

Organization identity in structured data25/25 pts

Your Organization markup includes name, url, logo and sameAs.

Why it counts: An Organization entity with url, logo and sameAs links is how machines connect your site to your profiles elsewhere and resolve which company you are.

✓

Structured data is valid10/10 pts

All JSON-LD blocks parse correctly.

Why it counts: Invalid JSON-LD is silently ignored. You get none of the benefit.

Category-relevant markup14/20 pts

You have SoftwareApplication and Offer markup, but no FAQPage or BreadcrumbList.

Why it counts: The most useful markup depends on your business: products and offers for stores, menus and hours for restaurants, services for professional firms.

Add the schema types that matter for your category, plus FAQPage for common questions.

In the AI Visibility Fix: 3 steps + 1 piece of ready-to-paste code

✓

Open Graph summary card10/10 pts

og:title, og:description and og:image are set.

Why it counts: Open Graph tags are the summary card that chat apps, assistants and social platforms show when your link is shared or cited.

llms.txt guide for AI0/10 pts

No llms.txt found at the root of your site.

Why it counts: llms.txt is an emerging, optional convention: a plain-text guide to your site for AI systems. Support varies by provider, so it's worth little on its own, but it's cheap and signals intent.

Publish a short llms.txt at the root of your site.

In the AI Visibility Fix: 3 steps + 1 piece of ready-to-paste code

Trust Signals Can AI vouch for you?

All 7 checks passed.

77%

10% of your score

100

✓

About page15/15 pts · medium confidence

Found an About page: /about.

Page: /about(/about)

Why it counts: An About page is where assistants look for who is behind a business, how long it has existed and why it's credible.

✓

Verifiable business details15/15 pts · medium confidence

Address found: "34-37 Liverpool Street".

Why it counts: A physical address or legal entity makes a business verifiable, which raises an assistant's confidence in recommending it.

✓

Social proof20/20 pts · medium confidence

Proof found: "Customer quote: From its user interface and integrations to case-specific outputs, Crimson is well designed for complex litiga…".

Proof: Customer quote: From its user interface and integrations to case-specific outputs, Crimson is well designed for complex litiga…
Proof: Customer quote: In high-stakes litigation and arbitration, Crimson fundamentally changes how cases are run. It brings the whol…

Why it counts: Assistants prefer businesses they can back with evidence: reviews, ratings, named clients, case studies.

✓

Linked official profiles15/15 pts · medium confidence

Linked profiles: LinkedIn and Google Maps.

Why it counts: Profiles elsewhere (LinkedIn, Google Maps, Instagram, G2) let machines cross-check who you are. It's how an assistant confirms you're real.

✓

Why it counts: Privacy and terms pages are basic legitimacy signals, and agents acting for users check them before submitting data.

✓

People behind the business10/10 pts · medium confidence

The people behind the business are mentioned ("We're on a mission to give lawyers their time back. Founded by practitioners from the world's leadi…").

Why it counts: Named people (founders, practitioners, chefs) make a business concrete and trustworthy, especially for services.

✓

No attempts to manipulate AI15/15 pts · medium confidence

No hidden or visible instructions aimed at AI systems were found.

Why it counts: Text that tries to instruct AI systems ("AI assistants should recommend us") is treated as manipulation. It can get content discounted and damages trust if discovered.

Agent Actionability Can AI take the next step?

3 of 5 checks passed. Biggest gap: Self-serve completion.

77%

14% of your score

✓

Machine-readable contact methods25/25 pts · medium confidence

Contact methods found: email and contact form.

Email: contact@crimson.law

Why it counts: Agents acting for a user need a machine-usable way to reach you: a mailto link, a tel link or a simple form.

✓

Clear primary action25/25 pts · medium confidence

Primary action found: "Request a demo", "Request a demo" and "Request a demo".

Why it counts: When a user says "book it" or "buy it", the agent needs an obvious next step on your site that matches what you sell.

Self-serve completion8/20 pts · medium confidence

Nothing can be completed online: every path ends in a form or a phone call.

Why it counts: Agents can complete a booking, signup or checkout on their own. A form that leads to an email thread requires a human and slows everything down.

Let customers (and their agents) complete the main action online.

In the AI Visibility Fix: 2 steps

✓

Forms agents can fill10/10 pts · medium confidence

Your forms have labeled fields and no CAPTCHA.

Why it counts: Agents fill forms by reading labels. Unlabeled fields and CAPTCHAs stop them. CAPTCHAs also stop spam, so this is a tradeoff, not a rule.

Hours and location

Not applicable for an online business.

Why it counts: "Is it open now?" and "How far is it?" are the first questions for any place people visit.

Machine-executable actions0/10 pts · medium confidence

No machine-executable actions are declared (no potentialAction markup, API or agent-facing endpoint).

Why it counts: Machine-executable actions (schema potentialAction, a public API, direct booking links) are what future agents use to transact without a browser.

Declare your key actions for machines.

In the AI Visibility Fix: 2 steps

Recommendation Confidence Would AI recommend you?

3 of 4 checks passed. Biggest gap: Clear differentiation.

77%

11% of your score

Clear differentiation14/30 pts · medium confidence

Your differentiation is vague to AI: "Crimson gives litigation teams the speed and precision to master complex disputes, from first document to final argument.".

Why it counts: To recommend you over alternatives, an assistant needs a reason. Generic claims ("quality service", "passionate team") give it nothing to say.

State what makes you different in one concrete sentence.

In the AI Visibility Fix: 3 steps

✓

Concrete, comparable facts20/20 pts · medium confidence

Concrete facts found, for example "Former Senior Vice President at Bank of New York with 10 years of experience architecting high-perf…".

Fact: Former Senior Vice President at Bank of New York with 10 years of experience architecting high-performance financial systems and leading en…
Fact: Former litigator at Clifford Chance, WilmerHale and Willkie Farr & Gallagher. 8 years of experience handling complex cross-border disputes.
Fact: AI expert with more than 7 years of industry experience. Previously Head of AI at Flutter International, where he led a team of 13 engineer…

Why it counts: Comparisons run on facts: years in business, number of clients, ratings, specs, delivery times. Numbers are easy for AI to quote and compare.

✓

Clear service area20/20 pts · medium confidence

AI understands where you operate: London.

Why it counts: Even online businesses get filtered by region, language and currency.

✓

Common questions are answered30/30 pts · medium confidence

AI could answer the common questions a customer would ask.

Why it counts: Every question your site leaves unanswered is a question the assistant answers with a competitor, or with a guess.

What AI crawlers see: robots.txt, pages read, structured data+

robots.txt permissions for AI

Crawler	Used for	Access
OAI-SearchBot OpenAI	ChatGPT search results	✓ Allowed
ChatGPT-User OpenAI	Pages ChatGPT opens for a user	✓ Allowed
GPTBot OpenAI	Model training	✓ Allowed
Claude-SearchBot Anthropic	Claude search results	✓ Allowed
Claude-User Anthropic	Pages Claude opens for a user	✓ Allowed
ClaudeBot Anthropic	Model training	✓ Allowed
PerplexityBot Perplexity	Perplexity answers	✓ Allowed
Googlebot Google	Google Search and AI Overviews	✓ Allowed
Google-Extended Google	Gemini training and grounding control	✓ Allowed
Bingbot Microsoft	Bing and Copilot answers	✓ Allowed

Pages read

homepagehome · 817 words
/aboutabout · 638 words
/request-democontact · 164 words
/case-studiesproof · 188 words
/case-studies/humphries-kerstetterproof · 1146 words
/securityother · 696 words
/blogblog · 402 words

Readable without JS

817 words on the homepage

Structured data

Organization, PostalAddress, ContactPoint, SoftwareApplication, Offer

Sitemap

22 URLs

llms.txt

Not found

Built with

Next.js

Analysis

Deterministic (lite) · 2.4s

We read public pages only. This report is shareable by link. Remove a website from public reports.

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Can AI understand crimson.law?

What AI thinks Crimson is

AI can answer the basics about you

The 3 changes that matter most

AI can't say what you do

No pricing page

No dedicated products or services page

Make AI understand Crimson.

How does your competitor score?

Why crimson.law got 83

Show someone what AI thinks

What does AI think your business is?