You're looking at parsewise.ai's AI visibility report. What does AI think your business is?

AI visibility report · parsewise.ai · Oct 12, 2026 · 8 pages read

/ 100

Strong, with gaps

Can AI understand parsewise.ai?

AI understands what you do, but can't easily take the next step with you.

Based on what your website exposes, AI would likely describe you as

“Parsewise reads every submission, policy, claim file and bordereau, shows what changed and links every point to its source. Built for carriers, MGAs and brokers.”

See what AI thinks you are Compare a competitor Share

Lite analysis: AI capacity was limited when this ran, so the AI Mirror uses deterministic signals only. The score method is the same.

When someone asks AI for a business like yours

You're most likely to lose them at: Send customers

01Find you100
Find you
Can AI crawlers reach and read your pages?
02Understand you77
Understand you
Can AI say who you are and what you do?
03Compare you64
Compare you
Can AI tell what you sell and what it costs?
04Recommend you86
Recommend you
Does AI have concrete reasons to pick you?
05Send customers44
Send customers
Can AI point someone to buy, book or contact you?

01 · AI Mirror

What AI thinks Parsewise is

Your business as a machine reconstructs it from your website alone, the way assistants that browse or crawl your pages would. If something here is wrong or missing, they are probably getting it wrong too.

what AI can reconstruct · parsewise.ai

Lite analysis · deterministic signals only

Business

Parsewise

Evidence

“og:site_name "Parsewise"”

From homepage. Found on your site.

85%

What you do

Parsewise reads every submission, policy, claim file and bordereau, shows what changed and links every point to its source. Built for carriers, MGAs and brokers.

Evidence

“Parsewise reads every submission, policy, claim file and bordereau, shows what changed and links every point to its source. Built for carriers, MGAs and brokers.”

From homepage. Found on your site.

75%

AI can answer the basics about you

AI could answer what you do, what you sell, what it costs and how to buy. Nice.

What AI does get right

Name
Parsewise
Category
Software / SaaS
Sells
Try a sample workflow, Quote comparison, Submission intake, Complex claims review
Next step
Book a demo, sales@parsewise.ai
AI can name your offerings: Try a sample workflow, Quote comparison, Submission intake and 5 more.
AI can describe you in one sentence: "Parsewise reads every submission, policy, claim file and bordereau, shows what changed and links every point to its sou…"
Your site answers the questions customers ask.

03 · What to change

The 3 changes that matter most

Ranked by how many points each costs you. Fixing these 3 alone could take parsewise.ai from 74 to about 84.

01 HighPricing TransparencyHurts: Comparisoncosts 3.5 pts

AI can't find your prices

Pricing is only available on request ("Priced per seat, with"). Assistants comparing options usually favor businesses with visible prices.

Pricing text: Priced per seat, with(/pricing)

Why it matters: When users ask for options "under $X" or ask assistants to compare, businesses without readable prices are usually left out.

Publish your prices, or at least starting prices, as real text on a pricing page.

In the AI Visibility Fix: 4 steps + 1 piece of ready-to-paste code

02 HighAgent ActionabilityHurts: Taking actioncosts 3.5 pts

Nothing can be completed online

Nothing can be completed online: every path ends in a form or a phone call.

Why it matters: Agents can complete a booking, signup or checkout on their own. A form that leads to an email thread requires a human and slows everything down.

Let customers (and their agents) complete the main action online.

In the AI Visibility Fix: 2 steps

03 HighStructured DataHurts: Understandingcosts 3 pts

Organization markup is missing or incomplete

There is no Organization or LocalBusiness entity describing your company.

Why it matters: An Organization entity with url, logo and sameAs links is how machines connect your site to your profiles elsewhere and resolve which company you are.

Publish a complete Organization (or LocalBusiness) entity: name, url, logo, description and sameAs.

In the AI Visibility Fix: 3 steps + 1 piece of ready-to-paste code

Plus 9 smaller issues in the full breakdown below.

Is this your website?

Make AI understand Parsewise.

Everything above tells you what's wrong. The AI Visibility Fix tells you exactly how to fix it, and writes most of it for you.

Step-by-step fixes for all 12 problems, in order of impact
Rewritten copy AI can understand: one-line description, homepage headline, About paragraph and FAQ
Ready-to-paste code: structured data, meta tags, llms.txt, with instructions for Next.js
5 private re-scans over 60 days to confirm your new score
A brief you can forward to your developer

AI Visibility Fix for parsewise.ai

$49

One-time payment. No subscription.

Instant access after payment. Secure checkout by Stripe. Full refund within 14 days if it doesn't help.

Competitors

How does your competitor score?

Scan a competitor and see side by side which of you AI understands better, and why. Real scans only.

04 · How we scored it

Why parsewise.ai got 74

8 dimensions, each backed by checks on your actual pages. Same pages, same score: no model picks the number. Weights fit your category (Software / SaaS). Full methodology

Crawl Access Can AI get in?

All 7 checks passed.

95%

12% of your score

100

✓

Homepage responds quickly20/20 pts

Your homepage loaded in 129 ms and returned HTTP 200.

Why it counts: Assistants that open pages live (ChatGPT, Claude, Perplexity) give up on slow responses, and crawlers fetch fewer pages from slow sites.

✓

AI crawlers aren't blocked by bot protection20/20 pts

Automated visitors can load your pages without a challenge or block.

Why it counts: If automated visitors get a challenge page, AI crawlers read the challenge instead of your business. You become invisible to every assistant that relies on its own crawl.

✓

AI answer engines may read your site20/20 pts

Your robots.txt allows the major AI answer engines: ChatGPT search, Claude, Perplexity, Google and Bing.

Why it counts: robots.txt is the first file AI crawlers read. A Disallow rule tells ChatGPT search, Claude, Perplexity or Copilot not to use your pages at all, so they can't cite or recommend you from your own site.

✓

Content readable without JavaScript20/20 pts

Your homepage serves 1153 words of readable text in the raw HTML, no JavaScript required.

Words in raw HTML: 1153

Why it counts: Most AI crawlers read raw HTML and do not run JavaScript. If your text only appears after scripts run, they see an empty page.

✓

Homepage can be indexed10/10 pts

Your homepage can be indexed by search engines.

Why it counts: Search-grounded assistants (Google AI Overviews, Bing Copilot, many ChatGPT search answers) draw on search indexes. A noindex page is excluded from them.

✓

XML sitemap available5/5 pts

Found a sitemap with 67 URLs at /sitemap.xml.

Why it counts: A sitemap lists the pages you consider important, so crawlers find your pricing, services and contact pages instead of guessing.

✓

Served over HTTPS5/5 pts

Your site is served over HTTPS.

Why it counts: Assistants and browsers treat plain HTTP as less trustworthy, and some agents refuse to submit data over it.

Business Identity Does AI know who you are?

4 of 5 checks passed. Biggest gap: Descriptive title and meta description.

77%

14% of your score

✓

AI knows your business name15/15 pts · medium confidence

AI identifies your business as "Parsewise".

Source: og:site_name "Parsewise"(homepage)

Why it counts: Assistants cite and recommend businesses by name. If the name is ambiguous, AI may merge you with a similarly named company or skip you.

✓

AI can say what you do30/30 pts · medium confidence

AI can state what you do: "Parsewise reads every submission, policy, claim file and bordereau, shows what changed and links every point to its source. Built for carriers, MGAs and brokers."

Based on: Parsewise reads every submission, policy, claim file and bordereau, shows what changed and links every point to its source. Built for carri…(homepage)

Why it counts: "What does this company do?" is the first question an assistant answers about you. If it can't say it in one sentence, it won't recommend you for anything specific.

Descriptive title and meta description11/15 pts · medium confidence

Homepage title: "Parsewise | AI for Commercial Insurance: Underwriting, Claims and Portfolios" (76 characters). Meta description: "Parsewise reads every submission, policy, claim file and bordereau, shows what changed and links every point to its sou…" (161 characters). The title doesn't say what you do.

Title: Parsewise | AI for Commercial Insurance: Underwriting, Claims and Portfolios
Meta description: Parsewise reads every submission, policy, claim file and bordereau, shows what changed and links every point to its source. Built for carriers, MGAs and brokers.

Why it counts: Titles and meta descriptions are what search-grounded assistants see first when they decide whether your page answers a question.

Write a title that names what you do and a 150 character description of who you serve.

In the AI Visibility Fix: 3 steps + 1 piece of ready-to-paste code

✓

Homepage H1 describes the business10/10 pts · medium confidence

Homepage H1: "Move commercial insurance forward.Bring buried insights to light.".

H1: Move commercial insurance forward.Bring buried insights to light.

Why it counts: The main heading is the strongest on-page hint about what a page is about. A slogan without nouns leaves machines guessing.

Consistent story across pages

Checking consistency needs the AI analysis, which wasn't available for this scan.

Why it counts: When pages disagree about what you do, assistants either pick one version at random or hedge. Both reduce the chance of a confident recommendation.

✓

AI can categorize your business15/15 pts · medium confidence

AI classifies you as: Software / SaaS.

Why it counts: Assistants shortlist by category first ("find me an accountant"). If yours is unclear, you don't make the shortlist.

Offering Clarity Does AI know what you sell?

3 of 5 checks passed. Biggest gap: Offerings in structured data.

77%

15% of your score

✓

AI can name what you sell30/30 pts · medium confidence

AI identified 8 offerings: Try a sample workflow, Quote comparison, Submission intake, Complex claims review, What changed across open claims and 3 more.

Try a sample workflow: Menu link "Try a sample workflow" (/products/workflows)(/products/workflows)
Quote comparison: Menu link "Quote comparison" (/solutions/quote-comparison)(/solutions/quote-comparison)
Submission intake: Menu link "Submission intake" (/solutions/mga-intake)(/solutions/mga-intake)
Complex claims review: Menu link "Complex claims review" (/solutions/complex-claims)(/solutions/complex-claims)

Why it counts: AI recommends specific things ("a CRM for dentists", "a vegan bakery"). If it can't name what you sell, it can't match you to a request.

✓

Offerings are described20/20 pts · medium confidence

8 of 8 offerings have a clear description.

Why it counts: A name alone isn't enough to recommend. Assistants need what it does, for whom, and how it differs.

✓

Dedicated products or services page15/15 pts · medium confidence

Found a dedicated page: /platform.

Page: /platform(/platform)

Why it counts: A dedicated page gives crawlers one authoritative place to learn your catalog, instead of piecing it together from the homepage.

Clear target customer10/20 pts · medium confidence

AI guesses your customers are "carriers", but your site doesn't say it directly.

Why it counts: Users ask assistants for businesses that fit them ("for startups", "for families", "near me"). An unclear audience means fewer matches.

Say who you serve, in the words those customers use.

In the AI Visibility Fix: 2 steps

Offerings in structured data0/15 pts · medium confidence

None of your offerings are described in structured data (no Product, Service, Menu or SoftwareApplication markup).

Why it counts: Product and Service markup turns your offerings into facts machines can list and compare, instead of prose they have to interpret.

Mark up your main offerings with schema.org Product, Service or Menu JSON-LD.

In the AI Visibility Fix: 2 steps + 1 piece of ready-to-paste code

Pricing Transparency Can AI quote you?

2 of 4 checks passed. Biggest gap: Prices are readable.

77%

12% of your score

Prices are readable16/45 pts · medium confidence

Pricing is only available on request ("Priced per seat, with"). Assistants comparing options usually favor businesses with visible prices.

Pricing text: Priced per seat, with(/pricing)

Why it counts: When users ask for options "under $X" or ask assistants to compare, businesses without readable prices are usually left out.

Publish your prices, or at least starting prices, as real text on a pricing page.

In the AI Visibility Fix: 4 steps + 1 piece of ready-to-paste code

✓

Pricing page exists20/20 pts · medium confidence

Found a pricing page: /pricing.

Page: /pricing(/pricing)

Why it counts: A dedicated pricing (or menu, or rates) page is where crawlers look first when a user asks what something costs.

Prices in structured data0/20 pts · medium confidence

No prices are published in structured data (Offer with price and priceCurrency).

Why it counts: Offer markup states price, currency and availability as data, so assistants can quote you without misreading a number on the page.

Add Offer JSON-LD with price and priceCurrency for your main plans or products.

In the AI Visibility Fix: 2 steps + 1 piece of ready-to-paste code

✓

Pricing model is clear15/15 pts · medium confidence

Pricing model stated: "Priced per seat, with".

Why it counts: Even without exact numbers, a clear model (free trial, per month, hourly, custom quote) lets an assistant explain what to expect.

Structured Data Is it machine-readable?

4 of 6 checks passed. Biggest gap: Organization identity in structured data.

95%

12% of your score

✓

Structured data (JSON-LD) present25/25 pts

Found 1 JSON-LD block describing: WebSite.

Types: WebSite

Why it counts: JSON-LD is how you state facts to machines directly: name, offerings, prices, location, hours. Without it, AI has to infer everything from prose.

Organization identity in structured data0/25 pts

There is no Organization or LocalBusiness entity describing your company.

Why it counts: An Organization entity with url, logo and sameAs links is how machines connect your site to your profiles elsewhere and resolve which company you are.

Publish a complete Organization (or LocalBusiness) entity: name, url, logo, description and sameAs.

In the AI Visibility Fix: 3 steps + 1 piece of ready-to-paste code

✓

Structured data is valid10/10 pts

All JSON-LD blocks parse correctly.

Why it counts: Invalid JSON-LD is silently ignored. You get none of the benefit.

Category-relevant markup0/20 pts

Your markup doesn't describe the things that matter for a software / saas (for example SoftwareApplication, WebApplication, Product).

Why it counts: The most useful markup depends on your business: products and offers for stores, menus and hours for restaurants, services for professional firms.

Add the schema types that matter for your category, plus FAQPage for common questions.

In the AI Visibility Fix: 3 steps + 1 piece of ready-to-paste code

✓

Open Graph summary card10/10 pts

og:title, og:description and og:image are set.

Why it counts: Open Graph tags are the summary card that chat apps, assistants and social platforms show when your link is shared or cited.

✓

llms.txt guide for AI10/10 pts

Found a well-formed llms.txt ("Parsewise").

Why it counts: llms.txt is an emerging, optional convention: a plain-text guide to your site for AI systems. Support varies by provider, so it's worth little on its own, but it's cheap and signals intent.

Trust Signals Can AI vouch for you?

All 7 checks passed.

77%

10% of your score

100

✓

About page15/15 pts · medium confidence

Found an About page: /about-us.

Page: /about-us(/about-us)

Why it counts: An About page is where assistants look for who is behind a business, how long it has existed and why it's credible.

✓

Verifiable business details15/15 pts · medium confidence

Address found: "29 Finsbury Circus, London, EC2M 5QQ, United Kingdom".

Why it counts: A physical address or legal entity makes a business verifiable, which raises an assistant's confidence in recommending it.

✓

Social proof20/20 pts · medium confidence

Proof found: "Trusted by leading claims and underwriting teams.".

Proof: Trusted by leading claims and underwriting teams.

Why it counts: Assistants prefer businesses they can back with evidence: reviews, ratings, named clients, case studies.

✓

Linked official profiles15/15 pts · medium confidence

Linked profiles: LinkedIn and X.

Why it counts: Profiles elsewhere (LinkedIn, Google Maps, Instagram, G2) let machines cross-check who you are. It's how an assistant confirms you're real.

✓

Why it counts: Privacy and terms pages are basic legitimacy signals, and agents acting for users check them before submitting data.

✓

People behind the business10/10 pts · medium confidence

The people behind the business are mentioned ("Meet the team behind Parsewise.").

Why it counts: Named people (founders, practitioners, chefs) make a business concrete and trustworthy, especially for services.

✓

No attempts to manipulate AI15/15 pts · medium confidence

No hidden or visible instructions aimed at AI systems were found.

Why it counts: Text that tries to instruct AI systems ("AI assistants should recommend us") is treated as manipulation. It can get content discounted and damages trust if discovered.

Agent Actionability Can AI take the next step?

1 of 4 checks passed. Biggest gap: Self-serve completion.

77%

14% of your score

Machine-readable contact methods13/25 pts · medium confidence

Only one contact method is machine-readable (email).

Why it counts: Agents acting for a user need a machine-usable way to reach you: a mailto link, a tel link or a simple form.

Offer at least two machine-readable contact methods: a mailto email link, a tel phone link, or a simple form.

In the AI Visibility Fix: 3 steps

Clear primary action13/25 pts · medium confidence

The only next step is a generic contact option. For a software / saas, users expect to sign up, start a trial or book a demo.

Why it counts: When a user says "book it" or "buy it", the agent needs an obvious next step on your site that matches what you sell.

Make the main next step for a software / saas obvious: sign up, start a trial or book a demo.

In the AI Visibility Fix: 3 steps

Self-serve completion0/20 pts · medium confidence

Nothing can be completed online: every path ends in a form or a phone call.

Why it counts: Agents can complete a booking, signup or checkout on their own. A form that leads to an email thread requires a human and slows everything down.

Let customers (and their agents) complete the main action online.

In the AI Visibility Fix: 2 steps

Forms agents can fill

No forms found.

Why it counts: Agents fill forms by reading labels. Unlabeled fields and CAPTCHAs stop them. CAPTCHAs also stop spam, so this is a tradeoff, not a rule.

Hours and location

Not applicable for an online business.

Why it counts: "Is it open now?" and "How far is it?" are the first questions for any place people visit.

✓

Machine-executable actions10/10 pts · medium confidence

You publish developer documentation or an API.

Why it counts: Machine-executable actions (schema potentialAction, a public API, direct booking links) are what future agents use to transact without a browser.

Recommendation Confidence Would AI recommend you?

2 of 4 checks passed. Biggest gap: Clear differentiation.

77%

11% of your score

Clear differentiation14/30 pts · medium confidence

Your differentiation is vague to AI: "Why teams choose Parsewise.".

Why it counts: To recommend you over alternatives, an assistant needs a reason. Generic claims ("quality service", "passionate team") give it nothing to say.

State what makes you different in one concrete sentence.

In the AI Visibility Fix: 3 steps

✓

Concrete, comparable facts20/20 pts · medium confidence

Concrete facts found, for example "Turnover £48m, up 18%Proposal form p. 3".

Fact: Turnover £48m, up 18%Proposal form p. 3

Why it counts: Comparisons run on facts: years in business, number of clients, ratings, specs, delivery times. Numbers are easy for AI to quote and compare.

Clear service area10/20 pts · medium confidence

Your service area is only implied ("29 Finsbury Circus, London, EC2M 5QQ, United Kingdom").

Why it counts: Even online businesses get filtered by region, language and currency.

Say which countries or regions you serve, and in which languages and currencies.

In the AI Visibility Fix: 2 steps

✓

Common questions are answered30/30 pts · medium confidence

AI could answer the common questions a customer would ask.

Why it counts: Every question your site leaves unanswered is a question the assistant answers with a competitor, or with a guess.

What AI crawlers see: robots.txt, pages read, structured data+

robots.txt permissions for AI

Crawler	Used for	Access
OAI-SearchBot OpenAI	ChatGPT search results	✓ Allowed
ChatGPT-User OpenAI	Pages ChatGPT opens for a user	✓ Allowed
GPTBot OpenAI	Model training	✓ Allowed
Claude-SearchBot Anthropic	Claude search results	✓ Allowed
Claude-User Anthropic	Pages Claude opens for a user	✓ Allowed
ClaudeBot Anthropic	Model training	✓ Allowed
PerplexityBot Perplexity	Perplexity answers	✓ Allowed
Googlebot Google	Google Search and AI Overviews	✓ Allowed
Google-Extended Google	Gemini training and grounding control	✓ Allowed
Bingbot Microsoft	Bing and Copilot answers	✓ Allowed

Pages read

homepagehome · 1153 words
/pricingpricing · 443 words
/platformofferings · 315 words
/about-usabout · 356 words
/book-democontact · 203 words
/products/workflowsproduct · 944 words
/solutionsofferings · 234 words
/solutions/submission-preparationofferings · 692 words

Readable without JS

1153 words on the homepage

Structured data

WebSite

Sitemap

67 URLs

llms.txt

Present

Built with

Next.js

Analysis

Deterministic (lite) · 2.7s

We read public pages only. This report is shareable by link. Remove a website from public reports.

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Can AI understand parsewise.ai?

What AI thinks Parsewise is

AI can answer the basics about you

The 3 changes that matter most

AI can't find your prices

Nothing can be completed online

Organization markup is missing or incomplete

Make AI understand Parsewise.

How does your competitor score?

Why parsewise.ai got 74

Show someone what AI thinks

What does AI think your business is?