You're looking at karoo.ca's AI visibility report. What does AI think your business is?
Scan my website freeAI has a partial, uncertain picture of your business.
“Personal loans from $500 to $5000. Get approved in seconds, and your money in hours. Fully-online: no phone calls, no branch visits, no extra fees.”
Lite analysis: AI capacity was limited when this ran, so the AI Mirror uses deterministic signals only. The score method is the same.
Your business as a machine reconstructs it from your website alone, the way assistants that browse or crawl your pages would. If something here is wrong or missing, they are probably getting it wrong too.
“Page titles: "Easy, fast loans | Karoo"”
“Personal loans from $500 to $5000. Get approved in seconds, and your money in hours. Fully-online: no phone calls, no branch visits, no extra fees.”
“146 Thirtieth Street”
“We partner with companies that put their customers first and share our values of transparency,”
These are questions real customers ask assistants before they buy. Your site doesn't answer them clearly, so AI can't either.
What this means: AI can't tell whether you fit the person asking, so it leans towards businesses that say it plainly.
Ranked by how many points each costs you. Fixing these 4 alone could take karoo.ca from 51 to about 65.
Your site has no structured data at all. AI has to infer every fact about you from prose.
Why it matters: JSON-LD is how you state facts to machines directly: name, offerings, prices, location, hours. Without it, AI has to infer everything from prose.
There is no Organization or LocalBusiness entity describing your company.
Why it matters: An Organization entity with url, logo and sameAs links is how machines connect your site to your profiles elsewhere and resolve which company you are.
Nothing can be completed online: every path ends in a form or a phone call.
Why it matters: Agents can complete a booking, signup or checkout on their own. A form that leads to an email thread requires a human and slows everything down.
AI can't tell who your customers are.
Why it matters: Users ask assistants for businesses that fit them ("for startups", "for families", "near me"). An unclear audience means fewer matches.
Plus 20 smaller issues in the full breakdown below.
Everything above tells you what's wrong. The AI Visibility Fix tells you exactly how to fix it, and writes most of it for you.
Instant access after payment. Secure checkout by Stripe. Full refund within 14 days if it doesn't help.
Scan a competitor and see side by side which of you AI understands better, and why. Real scans only.
8 dimensions, each backed by checks on your actual pages. Same pages, same score: no model picks the number. Weights fit your category (General business). Full methodology
Your homepage loaded in 176 ms and returned HTTP 200.
Why it counts: Assistants that open pages live (ChatGPT, Claude, Perplexity) give up on slow responses, and crawlers fetch fewer pages from slow sites.
Automated visitors can load your pages without a challenge or block.
Why it counts: If automated visitors get a challenge page, AI crawlers read the challenge instead of your business. You become invisible to every assistant that relies on its own crawl.
Your robots.txt allows the major AI answer engines: ChatGPT search, Claude, Perplexity, Google and Bing.
Why it counts: robots.txt is the first file AI crawlers read. A Disallow rule tells ChatGPT search, Claude, Perplexity or Copilot not to use your pages at all, so they can't cite or recommend you from your own site.
Your homepage serves 347 words of readable text in the raw HTML, no JavaScript required.
Why it counts: Most AI crawlers read raw HTML and do not run JavaScript. If your text only appears after scripts run, they see an empty page.
Your homepage can be indexed by search engines.
Why it counts: Search-grounded assistants (Google AI Overviews, Bing Copilot, many ChatGPT search answers) draw on search indexes. A noindex page is excluded from them.
Found a sitemap with 5 URLs at /sitemap.xml.
Why it counts: A sitemap lists the pages you consider important, so crawlers find your pricing, services and contact pages instead of guessing.
Your site is served over HTTPS.
Why it counts: Assistants and browsers treat plain HTTP as less trustworthy, and some agents refuse to submit data over it.
AI thinks your business is called "Karoo", but had to infer it from Page titles: "Easy, fast loans | Karoo".
Why it counts: Assistants cite and recommend businesses by name. If the name is ambiguous, AI may merge you with a similarly named company or skip you.
AI has a rough idea of what you do ("Personal loans from $500 to $5000. Get approved in seconds, and your money in hours. Fully-online: no phone calls, no branch visits, no extra fees."), but your site never states it plainly in one place.
Why it counts: "What does this company do?" is the first question an assistant answers about you. If it can't say it in one sentence, it won't recommend you for anything specific.
Homepage title: "Easy, fast loans | Karoo" (24 characters). Meta description: "Personal loans from $500 to $5000. Get approved in seconds, and your money in hours. Fully-online: no phone calls, no b…" (147 characters).
Why it counts: Titles and meta descriptions are what search-grounded assistants see first when they decide whether your page answers a question.
Your homepage has no H1 heading.
Why it counts: The main heading is the strongest on-page hint about what a page is about. A slogan without nouns leaves machines guessing.
Checking consistency needs the AI analysis, which wasn't available for this scan.
Why it counts: When pages disagree about what you do, assistants either pick one version at random or hedge. Both reduce the chance of a confident recommendation.
AI can't tell what kind of business this is.
Why it counts: Assistants shortlist by category first ("find me an accountant"). If yours is unclear, you don't make the shortlist.
AI identified 6 offerings: You're in great hands., fairer, faster finance, Customers, Support, Company and 1 more.
Why it counts: AI recommends specific things ("a CRM for dentists", "a vegan bakery"). If it can't name what you sell, it can't match you to a request.
Only 2 of 6 offerings have a description AI could use.
Why it counts: A name alone isn't enough to recommend. Assistants need what it does, for whom, and how it differs.
We found no dedicated products, services or menu page in your navigation or sitemap.
Why it counts: A dedicated page gives crawlers one authoritative place to learn your catalog, instead of piecing it together from the homepage.
AI can't tell who your customers are.
Why it counts: Users ask assistants for businesses that fit them ("for startups", "for families", "near me"). An unclear audience means fewer matches.
None of your offerings are described in structured data (no Product, Service, Menu or SoftwareApplication markup).
Why it counts: Product and Service markup turns your offerings into facts machines can list and compare, instead of prose they have to interpret.
AI can read your prices: Prices found: $500, $5000
Why it counts: When users ask for options "under $X" or ask assistants to compare, businesses without readable prices are usually left out.
No pricing or rates page was found in your navigation or sitemap.
Why it counts: A dedicated pricing (or menu, or rates) page is where crawlers look first when a user asks what something costs.
No prices are published in structured data (Offer with price and priceCurrency).
Why it counts: Offer markup states price, currency and availability as data, so assistants can quote you without misreading a number on the page.
Pricing model is clear from published prices.
Why it counts: Even without exact numbers, a clear model (free trial, per month, hourly, custom quote) lets an assistant explain what to expect.
Your site has no structured data at all. AI has to infer every fact about you from prose.
Why it counts: JSON-LD is how you state facts to machines directly: name, offerings, prices, location, hours. Without it, AI has to infer everything from prose.
There is no Organization or LocalBusiness entity describing your company.
Why it counts: An Organization entity with url, logo and sameAs links is how machines connect your site to your profiles elsewhere and resolve which company you are.
No structured data to validate.
Why it counts: Invalid JSON-LD is silently ignored. You get none of the benefit.
Your markup doesn't describe the things that matter for a general business (for example Product, Service, LocalBusiness).
Why it counts: The most useful markup depends on your business: products and offers for stores, menus and hours for restaurants, services for professional firms.
Missing Open Graph tags: og:title, og:description, og:image.
Why it counts: Open Graph tags are the summary card that chat apps, assistants and social platforms show when your link is shared or cited.
No llms.txt found at the root of your site.
Why it counts: llms.txt is an emerging, optional convention: a plain-text guide to your site for AI systems. Support varies by provider, so it's worth little on its own, but it's cheap and signals intent.
Found an About page: /about.
Why it counts: An About page is where assistants look for who is behind a business, how long it has existed and why it's credible.
Address found: "146 Thirtieth Street".
Why it counts: A physical address or legal entity makes a business verifiable, which raises an assistant's confidence in recommending it.
No testimonials, reviews, ratings or case studies were found.
Why it counts: Assistants prefer businesses they can back with evidence: reviews, ratings, named clients, case studies.
Only one external profile is linked (Trustpilot).
Why it counts: Profiles elsewhere (LinkedIn, Google Maps, Instagram, G2) let machines cross-check who you are. It's how an assistant confirms you're real.
Missing: terms.
Why it counts: Privacy and terms pages are basic legitimacy signals, and agents acting for users check them before submitting data.
No founders, owners or team members are named.
Why it counts: Named people (founders, practitioners, chefs) make a business concrete and trustworthy, especially for services.
No hidden or visible instructions aimed at AI systems were found.
Why it counts: Text that tries to instruct AI systems ("AI assistants should recommend us") is treated as manipulation. It can get content discounted and damages trust if discovered.
Contact methods found: email and phone.
Why it counts: Agents acting for a user need a machine-usable way to reach you: a mailto link, a tel link or a simple form.
Primary action found: "Contact us", "Contact us" and "Contact us".
Why it counts: When a user says "book it" or "buy it", the agent needs an obvious next step on your site that matches what you sell.
Nothing can be completed online: every path ends in a form or a phone call.
Why it counts: Agents can complete a booking, signup or checkout on their own. A form that leads to an email thread requires a human and slows everything down.
No forms found.
Why it counts: Agents fill forms by reading labels. Unlabeled fields and CAPTCHAs stop them. CAPTCHAs also stop spam, so this is a tradeoff, not a rule.
Not applicable for an online business.
Why it counts: "Is it open now?" and "How far is it?" are the first questions for any place people visit.
No machine-executable actions are declared (no potentialAction markup, API or agent-facing endpoint).
Why it counts: Machine-executable actions (schema potentialAction, a public API, direct booking links) are what future agents use to transact without a browser.
Your differentiation is vague to AI: "We partner with companies that put their customers first and share our values of transparency,".
Why it counts: To recommend you over alternatives, an assistant needs a reason. Generic claims ("quality service", "passionate team") give it nothing to say.
No concrete, quotable facts (years, clients, ratings, results) were found.
Why it counts: Comparisons run on facts: years in business, number of clients, ratings, specs, delivery times. Numbers are easy for AI to quote and compare.
Your service area is only implied ("146 Thirtieth Street").
Why it counts: Location is one of the first filters an assistant applies. If it can't tell where you operate, it won't suggest you.
AI could answer almost everything. Open question: "Who is this for?"
Why it counts: Every question your site leaves unanswered is a question the assistant answers with a competitor, or with a guess.
The link opens this report. Anyone who opens it can check their own website.
AI gave karoo.ca 51/100 for AI visibility. It thinks we're "Personal loans from $500 to $5000. Get approved in seconds, and your money in hours. Fully-online: no phone..." What does AI think your business is?
Shows your latest score and scan date, and links to this report.
| Crawler | Used for | Access |
|---|---|---|
| OAI-SearchBot OpenAI | ChatGPT search results | ✓ Allowed |
| ChatGPT-User OpenAI | Pages ChatGPT opens for a user | ✓ Allowed |
| GPTBot OpenAI | Model training | ✓ Allowed |
| Claude-SearchBot Anthropic | Claude search results | ✓ Allowed |
| Claude-User Anthropic | Pages Claude opens for a user | ✓ Allowed |
| ClaudeBot Anthropic | Model training | ✓ Allowed |
| PerplexityBot Perplexity | Perplexity answers | ✓ Allowed |
| Googlebot Google | Google Search and AI Overviews | ✓ Allowed |
| Google-Extended Google | Gemini training and grounding control | ✓ Allowed |
| Bingbot Microsoft | Bing and Copilot answers | ✓ Allowed |
We read public pages only. This report is shareable by link. Remove a website from public reports.
Paste your website. Free, no signup, about 30 seconds.