You're looking at harperinsure.com's AI visibility report. What does AI think your business is?
Scan my website freeAI understands what you do, but may struggle to confidently recommend you.
“You make one call, we make the rest. Harper learns your business, works every market that can write it, and brings back the right coverage at the right price.”
Lite analysis: AI capacity was limited when this ran, so the AI Mirror uses deterministic signals only. The score method is the same.
Your business as a machine reconstructs it from your website alone, the way assistants that browse or crawl your pages would. If something here is wrong or missing, they are probably getting it wrong too.
“og:site_name "Harper Insure"”
“You make one call, we make the rest. Harper learns your business, works every market that can write it, and brings back the right coverage at the right price.”
“Harper Global Enterprises Inc. DBA Harper Global Insurance Agency 425 Market St, Suite 1300, San Francisco, CA 94105 State Licenses: California License No. 6017784; Georgia License No. 237101.”
“like you, so we ask the right questions the first time.”
These are questions real customers ask assistants before they buy. Your site doesn't answer them clearly, so AI can't either.
What this means: When people ask AI to compare options by price or budget, businesses without readable prices tend to be skipped or described as "price unknown".
What this means: AI can't tell whether you fit the person asking, so it leans towards businesses that say it plainly.
Ranked by how many points each costs you. Fixing these 3 alone could take harperinsure.com from 55 to about 68.
AI could not find any pricing information on the pages it read.
Why it matters: When users ask for options "under $X" or ask assistants to compare, businesses without readable prices are usually left out.
Your site has no structured data at all. AI has to infer every fact about you from prose.
Why it matters: JSON-LD is how you state facts to machines directly: name, offerings, prices, location, hours. Without it, AI has to infer everything from prose.
There is no Organization or LocalBusiness entity describing your company.
Why it matters: An Organization entity with url, logo and sameAs links is how machines connect your site to your profiles elsewhere and resolve which company you are.
Plus 20 smaller issues in the full breakdown below.
Everything above tells you what's wrong. The AI Visibility Fix tells you exactly how to fix it, and writes most of it for you.
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Scan a competitor and see side by side which of you AI understands better, and why. Real scans only.
8 dimensions, each backed by checks on your actual pages. Same pages, same score: no model picks the number. Weights fit your category (Hotel or hospitality). Full methodology
Your homepage loaded in 149 ms and returned HTTP 200.
Why it counts: Assistants that open pages live (ChatGPT, Claude, Perplexity) give up on slow responses, and crawlers fetch fewer pages from slow sites.
Automated visitors can load your pages without a challenge or block.
Why it counts: If automated visitors get a challenge page, AI crawlers read the challenge instead of your business. You become invisible to every assistant that relies on its own crawl.
No robots.txt restrictions apply (the file is missing or empty), so all AI crawlers are allowed by default.
Why it counts: robots.txt is the first file AI crawlers read. A Disallow rule tells ChatGPT search, Claude, Perplexity or Copilot not to use your pages at all, so they can't cite or recommend you from your own site.
Your homepage serves 1361 words of readable text in the raw HTML, no JavaScript required.
Why it counts: Most AI crawlers read raw HTML and do not run JavaScript. If your text only appears after scripts run, they see an empty page.
Your homepage can be indexed by search engines.
Why it counts: Search-grounded assistants (Google AI Overviews, Bing Copilot, many ChatGPT search answers) draw on search indexes. A noindex page is excluded from them.
We couldn't find an XML sitemap at /sitemap.xml or referenced in robots.txt.
Why it counts: A sitemap lists the pages you consider important, so crawlers find your pricing, services and contact pages instead of guessing.
Your site is served over HTTPS.
Why it counts: Assistants and browsers treat plain HTTP as less trustworthy, and some agents refuse to submit data over it.
AI identifies your business as "Harper Insure".
Why it counts: Assistants cite and recommend businesses by name. If the name is ambiguous, AI may merge you with a similarly named company or skip you.
AI can state what you do: "You make one call, we make the rest. Harper learns your business, works every market that can write it, and brings back the right coverage at the right price."
Why it counts: "What does this company do?" is the first question an assistant answers about you. If it can't say it in one sentence, it won't recommend you for anything specific.
Homepage title: "Harper | Business insurance that works for you" (46 characters). Meta description: "You make one call, we make the rest. Harper learns your business, works every market that can write it, and brings back…" (158 characters).
Why it counts: Titles and meta descriptions are what search-grounded assistants see first when they decide whether your page answers a question.
Homepage H1: "Business insurance that works for you.".
Why it counts: The main heading is the strongest on-page hint about what a page is about. A slogan without nouns leaves machines guessing.
Checking consistency needs the AI analysis, which wasn't available for this scan.
Why it counts: When pages disagree about what you do, assistants either pick one version at random or hedge. Both reduce the chance of a confident recommendation.
AI leans towards "Hotel or hospitality" but isn't confident.
Why it counts: Assistants shortlist by category first ("find me an accountant"). If yours is unclear, you don't make the shortlist.
AI identified 6 offerings: General liability insurance, Professional Liability insurance, Garage liability insurance, Commercial auto insurance, Commercial property insurance and 1 more.
Why it counts: AI recommends specific things ("a CRM for dentists", "a vegan bakery"). If it can't name what you sell, it can't match you to a request.
6 of 6 offerings have a clear description.
Why it counts: A name alone isn't enough to recommend. Assistants need what it does, for whom, and how it differs.
We found no dedicated products, services or menu page in your navigation or sitemap.
Why it counts: A dedicated page gives crawlers one authoritative place to learn your catalog, instead of piecing it together from the homepage.
For restaurants and hospitality, location and offering define the audience.
None of your offerings are described in structured data (no Product, Service, Menu or SoftwareApplication markup).
Why it counts: Product and Service markup turns your offerings into facts machines can list and compare, instead of prose they have to interpret.
AI could not find any pricing information on the pages it read.
Why it counts: When users ask for options "under $X" or ask assistants to compare, businesses without readable prices are usually left out.
No pricing or rates page was found in your navigation or sitemap.
Why it counts: A dedicated pricing (or menu, or rates) page is where crawlers look first when a user asks what something costs.
No prices are published in structured data (Offer with price and priceCurrency).
Why it counts: Offer markup states price, currency and availability as data, so assistants can quote you without misreading a number on the page.
Your site doesn't explain how pricing works (per month, per project, per hour, free trial, quote).
Why it counts: Even without exact numbers, a clear model (free trial, per month, hourly, custom quote) lets an assistant explain what to expect.
Your site has no structured data at all. AI has to infer every fact about you from prose.
Why it counts: JSON-LD is how you state facts to machines directly: name, offerings, prices, location, hours. Without it, AI has to infer everything from prose.
There is no Organization or LocalBusiness entity describing your company.
Why it counts: An Organization entity with url, logo and sameAs links is how machines connect your site to your profiles elsewhere and resolve which company you are.
No structured data to validate.
Why it counts: Invalid JSON-LD is silently ignored. You get none of the benefit.
Your markup doesn't describe the things that matter for a hotel or hospitality (for example Hotel, LodgingBusiness, Resort).
Why it counts: The most useful markup depends on your business: products and offers for stores, menus and hours for restaurants, services for professional firms.
Missing Open Graph tags: og:image.
Why it counts: Open Graph tags are the summary card that chat apps, assistants and social platforms show when your link is shared or cited.
No llms.txt found at the root of your site.
Why it counts: llms.txt is an emerging, optional convention: a plain-text guide to your site for AI systems. Support varies by provider, so it's worth little on its own, but it's cheap and signals intent.
We found no About page.
Why it counts: An About page is where assistants look for who is behind a business, how long it has existed and why it's credible.
Address found: "Harper Global Enterprises Inc. DBA Harper Global Insurance Agency 425 Market St, Suite 1300, San Fr…".
Why it counts: For a local business, a visible address is essential: assistants filter by distance and verify you exist.
Proof found: "Trusted by 6,000+ companies".
Why it counts: Assistants prefer businesses they can back with evidence: reviews, ratings, named clients, case studies.
Linked profiles: LinkedIn and X.
Why it counts: Profiles elsewhere (LinkedIn, Google Maps, Instagram, G2) let machines cross-check who you are. It's how an assistant confirms you're real.
Privacy policy and terms are linked.
Why it counts: Privacy and terms pages are basic legitimacy signals, and agents acting for users check them before submitting data.
No founders, owners or team members are named.
Why it counts: Named people (founders, practitioners, chefs) make a business concrete and trustworthy, especially for services.
No hidden or visible instructions aimed at AI systems were found.
Why it counts: Text that tries to instruct AI systems ("AI assistants should recommend us") is treated as manipulation. It can get content discounted and damages trust if discovered.
Contact methods found: phone and contact form.
Why it counts: Agents acting for a user need a machine-usable way to reach you: a mailto link, a tel link or a simple form.
The only next step is a generic contact option. For a hotel or hospitality, users expect to book a stay.
Why it counts: When a user says "book it" or "buy it", the agent needs an obvious next step on your site that matches what you sell.
Nothing can be completed online: every path ends in a form or a phone call.
Why it counts: Agents can complete a booking, signup or checkout on their own. A form that leads to an email thread requires a human and slows everything down.
Your forms have labeled fields and no CAPTCHA.
Why it counts: Agents fill forms by reading labels. Unlabeled fields and CAPTCHAs stop them. CAPTCHAs also stop spam, so this is a tradeoff, not a rule.
Missing: opening hours.
Why it counts: "Is it open now?" and "How far is it?" are the first questions for any place people visit.
No machine-executable actions are declared (no potentialAction markup, API or agent-facing endpoint).
Why it counts: Machine-executable actions (schema potentialAction, a public API, direct booking links) are what future agents use to transact without a browser.
Your differentiation is vague to AI: "like you, so we ask the right questions the first time.".
Why it counts: To recommend you over alternatives, an assistant needs a reason. Generic claims ("quality service", "passionate team") give it nothing to say.
Only one concrete, quotable fact was found: "Trusted by 6,000+ companies".
Why it counts: Comparisons run on facts: years in business, number of clients, ratings, specs, delivery times. Numbers are easy for AI to quote and compare.
Your service area is only implied ("Harper Global Enterprises Inc. DBA Harper Global Insurance Agency 425 Market St, Suite 1300, San Fr…").
Why it counts: Location is one of the first filters an assistant applies. If it can't tell where you operate, it won't suggest you.
AI couldn't answer 2 basic questions about you, including: "How much does it cost?" and "Who is this for?".
Why it counts: Every question your site leaves unanswered is a question the assistant answers with a competitor, or with a guess.
The link opens this report. Anyone who opens it can check their own website.
AI gave harperinsure.com 55/100 for AI visibility. It thinks we're "You make one call, we make the rest. Harper learns your business, works every market that can write it, and..." What does AI think your business is?
Shows your latest score and scan date, and links to this report.
| Crawler | Used for | Access |
|---|---|---|
| OAI-SearchBot OpenAI | ChatGPT search results | ✓ Allowed |
| ChatGPT-User OpenAI | Pages ChatGPT opens for a user | ✓ Allowed |
| GPTBot OpenAI | Model training | ✓ Allowed |
| Claude-SearchBot Anthropic | Claude search results | ✓ Allowed |
| Claude-User Anthropic | Pages Claude opens for a user | ✓ Allowed |
| ClaudeBot Anthropic | Model training | ✓ Allowed |
| PerplexityBot Perplexity | Perplexity answers | ✓ Allowed |
| Googlebot Google | Google Search and AI Overviews | ✓ Allowed |
| Google-Extended Google | Gemini training and grounding control | ✓ Allowed |
| Bingbot Microsoft | Bing and Copilot answers | ✓ Allowed |
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