You're looking at paperinstruments.com's AI visibility report. What does AI think your business is?

AI visibility report · paperinstruments.com · Oct 12, 2026 · 6 pages read

/ 100

Hard for AI to read

Can AI understand paperinstruments.com?

Most AI crawlers can't see your website's content.

Based on what your website exposes, AI would likely describe you as

“Paper Instruments provides frontier open-source models for knowledge work, spanning finance, consulting, law, and operations.”

Score capped at 35. Most of your content only appears after JavaScript runs, which most AI crawlers skip. Without it you'd score 59.

See what AI thinks you are Compare a competitor Share

Lite analysis: AI capacity was limited when this ran, so the AI Mirror uses deterministic signals only. The score method is the same.

When someone asks AI for a business like yours

You're most likely to lose them at: Compare you

01Find you80
Find you
Can AI crawlers reach and read your pages?
02Understand you85
Understand you
Can AI say who you are and what you do?
03Compare you25
Compare you
Can AI tell what you sell and what it costs?
04Recommend you59
Recommend you
Does AI have concrete reasons to pick you?
05Send customers31
Send customers
Can AI point someone to buy, book or contact you?

01 · AI Mirror

What AI thinks Paper Instruments is

Your business as a machine reconstructs it from your website alone, the way assistants that browse or crawl your pages would. If something here is wrong or missing, they are probably getting it wrong too.

what AI can reconstruct · paperinstruments.com

Lite analysis · deterministic signals only

Business

Paper Instruments

Evidence

“og:site_name "Paper Instruments"”

From homepage. Found on your site.

85%

What you do

Paper Instruments provides frontier open-source models for knowledge work, spanning finance, consulting, law, and operations.

Evidence

“Paper Instruments provides frontier open-source models for knowledge work, spanning finance, consulting, law, and operations.”

From homepage. Found on your site.

75%

4 things AI couldn't figure out about you

These are questions real customers ask assistants before they buy. Your site doesn't answer them clearly, so AI can't either.

What do you sell?

What this means: Assistants recommend specific products and services. One they can't name, they can't recommend.

Where do you operate?

What this means: "Near me" and "in [city]" questions are how many local recommendations start. Without a clear location you can be left out.

How do I buy, book or get started?

What this means: An assistant or agent can't send a customer to a next step it can't find.

What exactly do you sell?

What this means: AI can't recommend what it can't name.

What AI does get right

Name
Paper Instruments
Pricing
Prices found: $520, $686, $37, $25
AI can describe you in one sentence: "Paper Instruments provides frontier open-source models for knowledge work, spanning finance, consulting, law, and opera…"
JSON-LD present (Organization and WebSite).
Complete Organization markup.

03 · What to change

The 5 changes that matter most

Ranked by how many points each costs you. Fixing these 5 alone could take paperinstruments.com from 35 to about 52.

01 CriticalCrawl AccessHurts: Discoverycosts 2.4 pts

Content is invisible without JavaScript

Your homepage's raw HTML contains only 44 words of text. The page is assembled by Next.js in the browser, so crawlers that don't run JavaScript see an almost empty page.

Words in raw HTML: 44
Rendering: Next.js

Why it matters: Most AI crawlers read raw HTML and do not run JavaScript. If your text only appears after scripts run, they see an empty page.

Serve your key content in the initial HTML (server-side rendering or prerendering).

In the AI Visibility Fix: 4 steps

02 HighOffering ClarityHurts: Recommendationcosts 4.8 pts

AI can't name what you sell

AI could not identify any specific product or service you sell.

Why it matters: AI recommends specific things ("a CRM for dentists", "a vegan bakery"). If it can't name what you sell, it can't match you to a request.

Name each product or service explicitly, one heading each, on a page linked from your navigation.

In the AI Visibility Fix: 3 steps

03 HighAgent ActionabilityHurts: Taking actioncosts 3.8 pts

Few machine-readable contact methods

No email link, phone link or contact form was found.

Why it matters: Agents acting for a user need a machine-usable way to reach you: a mailto link, a tel link or a simple form.

Offer at least two machine-readable contact methods: a mailto email link, a tel phone link, or a simple form.

In the AI Visibility Fix: 3 steps

04 HighOffering ClarityHurts: Comparisoncosts 3.2 pts

Offerings have no descriptions

There are no identifiable offerings to describe.

Why it matters: A name alone isn't enough to recommend. Assistants need what it does, for whom, and how it differs.

Give each offering a one-sentence description of what it is and who it's for.

In the AI Visibility Fix: 1 step

05 HighAgent ActionabilityHurts: Taking actioncosts 3 pts

Nothing can be completed online

Nothing can be completed online: every path ends in a form or a phone call.

Why it matters: Agents can complete a booking, signup or checkout on their own. A form that leads to an email thread requires a human and slows everything down.

Let customers (and their agents) complete the main action online.

In the AI Visibility Fix: 2 steps

Plus 15 smaller issues in the full breakdown below.

Is this your website?

Make AI understand Paper Instruments.

Everything above tells you what's wrong. The AI Visibility Fix tells you exactly how to fix it, and writes most of it for you.

Step-by-step fixes for all 20 problems, in order of impact
Rewritten copy AI can understand: one-line description, homepage headline, About paragraph and an FAQ for the 4 questions AI couldn't answer
Ready-to-paste code: structured data, meta tags, llms.txt, with instructions for Next.js
5 private re-scans over 60 days to confirm your new score
A brief you can forward to your developer

AI Visibility Fix for paperinstruments.com

$49

One-time payment. No subscription.

Instant access after payment. Secure checkout by Stripe. Full refund within 14 days if it doesn't help.

Competitors

How does your competitor score?

Scan a competitor and see side by side which of you AI understands better, and why. Real scans only.

04 · How we scored it

Why paperinstruments.com got 35

8 dimensions, each backed by checks on your actual pages. Same pages, same score: no model picks the number. Weights fit your category (Professional services). Full methodology

Crawl Access Can AI get in?

6 of 7 checks passed. Biggest gap: Content readable without JavaScript.

95%

12% of your score

✓

Homepage responds quickly20/20 pts

Your homepage loaded in 121 ms and returned HTTP 200.

Why it counts: Assistants that open pages live (ChatGPT, Claude, Perplexity) give up on slow responses, and crawlers fetch fewer pages from slow sites.

✓

AI crawlers aren't blocked by bot protection20/20 pts

Automated visitors can load your pages without a challenge or block.

Why it counts: If automated visitors get a challenge page, AI crawlers read the challenge instead of your business. You become invisible to every assistant that relies on its own crawl.

✓

AI answer engines may read your site20/20 pts

Your robots.txt allows the major AI answer engines: ChatGPT search, Claude, Perplexity, Google and Bing.

Why it counts: robots.txt is the first file AI crawlers read. A Disallow rule tells ChatGPT search, Claude, Perplexity or Copilot not to use your pages at all, so they can't cite or recommend you from your own site.

Content readable without JavaScript0/20 pts

Your homepage's raw HTML contains only 44 words of text. The page is assembled by Next.js in the browser, so crawlers that don't run JavaScript see an almost empty page.

Words in raw HTML: 44
Rendering: Next.js

Why it counts: Most AI crawlers read raw HTML and do not run JavaScript. If your text only appears after scripts run, they see an empty page.

Serve your key content in the initial HTML (server-side rendering or prerendering).

In the AI Visibility Fix: 4 steps

✓

Homepage can be indexed10/10 pts

Your homepage can be indexed by search engines.

Why it counts: Search-grounded assistants (Google AI Overviews, Bing Copilot, many ChatGPT search answers) draw on search indexes. A noindex page is excluded from them.

✓

XML sitemap available5/5 pts

Found a sitemap with 16 URLs at /sitemap.xml.

Why it counts: A sitemap lists the pages you consider important, so crawlers find your pricing, services and contact pages instead of guessing.

✓

Served over HTTPS5/5 pts

Your site is served over HTTPS.

Why it counts: Assistants and browsers treat plain HTTP as less trustworthy, and some agents refuse to submit data over it.

Business Identity Does AI know who you are?

3 of 5 checks passed. Biggest gap: AI can categorize your business.

77%

17% of your score

✓

AI knows your business name15/15 pts · medium confidence

AI identifies your business as "Paper Instruments".

Source: og:site_name "Paper Instruments"(homepage)

Why it counts: Assistants cite and recommend businesses by name. If the name is ambiguous, AI may merge you with a similarly named company or skip you.

✓

AI can say what you do30/30 pts · medium confidence

AI can state what you do: "Paper Instruments provides frontier open-source models for knowledge work, spanning finance, consulting, law, and operations."

Based on: Paper Instruments provides frontier open-source models for knowledge work, spanning finance, consulting, law, and operations.(homepage)

Why it counts: "What does this company do?" is the first question an assistant answers about you. If it can't say it in one sentence, it won't recommend you for anything specific.

Descriptive title and meta description11/15 pts · medium confidence

Homepage title: "Paper Instruments" (17 characters). Meta description: "Paper Instruments provides frontier open-source models for knowledge work, spanning finance, consulting, law, and opera…" (125 characters). The title doesn't say what you do.

Title: Paper Instruments
Meta description: Paper Instruments provides frontier open-source models for knowledge work, spanning finance, consulting, law, and operations.

Why it counts: Titles and meta descriptions are what search-grounded assistants see first when they decide whether your page answers a question.

Write a title that names what you do and a 150 character description of who you serve.

In the AI Visibility Fix: 3 steps + 1 piece of ready-to-paste code

✓

Homepage H1 describes the business10/10 pts · medium confidence

Homepage H1: "Open-sourcefrontier models forknowledge work".

H1: Open-sourcefrontier models forknowledge work

Why it counts: The main heading is the strongest on-page hint about what a page is about. A slogan without nouns leaves machines guessing.

Consistent story across pages

Checking consistency needs the AI analysis, which wasn't available for this scan.

Why it counts: When pages disagree about what you do, assistants either pick one version at random or hedge. Both reduce the chance of a confident recommendation.

AI can categorize your business8/15 pts · medium confidence

AI leans towards "Professional services" but isn't confident.

Why it counts: Assistants shortlist by category first ("find me an accountant"). If yours is unclear, you don't make the shortlist.

Name your category in plain words and declare it in structured data.

In the AI Visibility Fix: 2 steps + 1 piece of ready-to-paste code

Offering Clarity Does AI know what you sell?

0 of 5 checks passed. Biggest gap: AI can name what you sell.

77%

16% of your score

AI can name what you sell0/30 pts · medium confidence

AI could not identify any specific product or service you sell.

Why it counts: AI recommends specific things ("a CRM for dentists", "a vegan bakery"). If it can't name what you sell, it can't match you to a request.

Name each product or service explicitly, one heading each, on a page linked from your navigation.

In the AI Visibility Fix: 3 steps

Offerings are described0/20 pts · medium confidence

There are no identifiable offerings to describe.

Why it counts: A name alone isn't enough to recommend. Assistants need what it does, for whom, and how it differs.

Give each offering a one-sentence description of what it is and who it's for.

In the AI Visibility Fix: 1 step

Dedicated products or services page0/15 pts · medium confidence

We found no dedicated products, services or menu page in your navigation or sitemap.

Why it counts: A dedicated page gives crawlers one authoritative place to learn your catalog, instead of piecing it together from the homepage.

Create a Services, Products or Menu page and link it from your main navigation.

In the AI Visibility Fix: 3 steps

Clear target customer10/20 pts · medium confidence

AI guesses your customers are "knowledge work", but your site doesn't say it directly.

Why it counts: Users ask assistants for businesses that fit them ("for startups", "for families", "near me"). An unclear audience means fewer matches.

Say who you serve, in the words those customers use.

In the AI Visibility Fix: 2 steps

Offerings in structured data0/15 pts · medium confidence

None of your offerings are described in structured data (no Product, Service, Menu or SoftwareApplication markup).

Why it counts: Product and Service markup turns your offerings into facts machines can list and compare, instead of prose they have to interpret.

Mark up your main offerings with schema.org Product, Service or Menu JSON-LD.

In the AI Visibility Fix: 2 steps + 1 piece of ready-to-paste code

Pricing Transparency Can AI quote you?

2 of 3 checks passed. Biggest gap: Pricing page exists.

77%

5% of your score

✓

Prices are readable45/45 pts · medium confidence

AI can read your prices: Prices found: $520, $686, $37, $25

Pricing text: recast to grow 20% a year to 2030. We would finance the purchase with $520 million of debt and $686 million of equity from Fund V. In the b…(/feather)

Why it counts: For professional services, publishing a starting price or explaining your pricing model lets assistants include you when users filter by budget.

Pricing page exists0/20 pts · medium confidence

No pricing or rates page was found in your navigation or sitemap.

Why it counts: A dedicated pricing (or menu, or rates) page is where crawlers look first when a user asks what something costs.

Add a pricing page (or menu, or rates page) linked from your navigation.

In the AI Visibility Fix: 2 steps

Prices in structured data

Not expected for your category.

Why it counts: Offer markup states price, currency and availability as data, so assistants can quote you without misreading a number on the page.

✓

Pricing model is clear15/15 pts · medium confidence

Pricing model is clear from published prices.

Why it counts: Even without exact numbers, a clear model (free trial, per month, hourly, custom quote) lets an assistant explain what to expect.

Structured Data Is it machine-readable?

4 of 6 checks passed. Biggest gap: llms.txt guide for AI.

95%

12% of your score

✓

Structured data (JSON-LD) present25/25 pts

Found 1 JSON-LD block describing: Organization and WebSite.

Types: Organization, WebSite

Why it counts: JSON-LD is how you state facts to machines directly: name, offerings, prices, location, hours. Without it, AI has to infer everything from prose.

✓

Organization identity in structured data25/25 pts

Your Organization markup includes name, url, logo and sameAs.

Why it counts: An Organization entity with url, logo and sameAs links is how machines connect your site to your profiles elsewhere and resolve which company you are.

✓

Structured data is valid10/10 pts

All JSON-LD blocks parse correctly.

Why it counts: Invalid JSON-LD is silently ignored. You get none of the benefit.

Category-relevant markup14/20 pts

You have Organization markup, but no FAQPage or BreadcrumbList.

Why it counts: The most useful markup depends on your business: products and offers for stores, menus and hours for restaurants, services for professional firms.

Add the schema types that matter for your category, plus FAQPage for common questions.

In the AI Visibility Fix: 3 steps + 1 piece of ready-to-paste code

✓

Open Graph summary card10/10 pts

og:title, og:description and og:image are set.

Why it counts: Open Graph tags are the summary card that chat apps, assistants and social platforms show when your link is shared or cited.

llms.txt guide for AI0/10 pts

No llms.txt found at the root of your site.

Why it counts: llms.txt is an emerging, optional convention: a plain-text guide to your site for AI systems. Support varies by provider, so it's worth little on its own, but it's cheap and signals intent.

Publish a short llms.txt at the root of your site.

In the AI Visibility Fix: 3 steps + 1 piece of ready-to-paste code

Trust Signals Can AI vouch for you?

4 of 7 checks passed. Biggest gap: About page.

77%

15% of your score

About page0/15 pts · medium confidence

We found no About page.

Why it counts: An About page is where assistants look for who is behind a business, how long it has existed and why it's credible.

Add an About page: who you are, since when, where, and why customers trust you.

In the AI Visibility Fix: 1 step

Verifiable business details6/15 pts · medium confidence

No physical address or legal business details were found.

Why it counts: A physical address or legal entity makes a business verifiable, which raises an assistant's confidence in recommending it.

Publish your legal business name and at least city and country.

In the AI Visibility Fix: 2 steps

Social proof10/20 pts · medium confidence

You state credentials ("It was founded in 1998 in Troy, Michigan, where it has its engineering center and its inverter and …") but show no reviews, testimonials or case studies.

Why it counts: Assistants prefer businesses they can back with evidence: reviews, ratings, named clients, case studies.

Show proof as text: testimonials with names, ratings, client logos with names, case studies with numbers.

In the AI Visibility Fix: 3 steps

✓

Linked official profiles15/15 pts · medium confidence

Linked profiles: GitHub.

Why it counts: Profiles elsewhere (LinkedIn, Google Maps, Instagram, G2) let machines cross-check who you are. It's how an assistant confirms you're real.

✓

Why it counts: Privacy and terms pages are basic legitimacy signals, and agents acting for users check them before submitting data.

✓

People behind the business10/10 pts · medium confidence

The people behind the business are mentioned ("This model of teamwork is not original to Paper Instruments. See: Paul Graham on Brian Chesky on Fo…").

Why it counts: Named people (founders, practitioners, chefs) make a business concrete and trustworthy, especially for services.

✓

No attempts to manipulate AI15/15 pts · medium confidence

No hidden or visible instructions aimed at AI systems were found.

Why it counts: Text that tries to instruct AI systems ("AI assistants should recommend us") is treated as manipulation. It can get content discounted and damages trust if discovered.

Agent Actionability Can AI take the next step?

1 of 4 checks passed. Biggest gap: Machine-readable contact methods.

77%

12% of your score

Machine-readable contact methods0/25 pts · medium confidence

No email link, phone link or contact form was found.

Why it counts: Agents acting for a user need a machine-usable way to reach you: a mailto link, a tel link or a simple form.

Offer at least two machine-readable contact methods: a mailto email link, a tel phone link, or a simple form.

In the AI Visibility Fix: 3 steps

✓

Clear primary action25/25 pts · medium confidence

Primary action found: "Contact", "Contact" and "Contact".

Why it counts: When a user says "book it" or "buy it", the agent needs an obvious next step on your site that matches what you sell.

Self-serve completion0/20 pts · medium confidence

Nothing can be completed online: every path ends in a form or a phone call.

Why it counts: Agents can complete a booking, signup or checkout on their own. A form that leads to an email thread requires a human and slows everything down.

Let customers (and their agents) complete the main action online.

In the AI Visibility Fix: 2 steps

Forms agents can fill

No forms found.

Why it counts: Agents fill forms by reading labels. Unlabeled fields and CAPTCHAs stop them. CAPTCHAs also stop spam, so this is a tradeoff, not a rule.

Hours and location

Not applicable for an online business.

Why it counts: "Is it open now?" and "How far is it?" are the first questions for any place people visit.

Machine-executable actions0/10 pts · medium confidence

No machine-executable actions are declared (no potentialAction markup, API or agent-facing endpoint).

Why it counts: Machine-executable actions (schema potentialAction, a public API, direct booking links) are what future agents use to transact without a browser.

Declare your key actions for machines.

In the AI Visibility Fix: 2 steps

Recommendation Confidence Would AI recommend you?

1 of 4 checks passed. Biggest gap: Clear service area.

77%

11% of your score

Clear differentiation14/30 pts · medium confidence

Your differentiation is vague to AI: "Ultramarine→Frontier models for knowledge work.Coming soon. Feather→Agents for high-stakes knowledge work. Paper Office→Agent-first office …".

Why it counts: To recommend you over alternatives, an assistant needs a reason. Generic claims ("quality service", "passionate team") give it nothing to say.

State what makes you different in one concrete sentence.

In the AI Visibility Fix: 3 steps

✓

Concrete, comparable facts20/20 pts · medium confidence

Concrete facts found, for example "3. Review what changedFeather edits files right in the folder, and everything it touched is marked.".

Fact: 3. Review what changedFeather edits files right in the folder, and everything it touched is marked.
Fact: $1,144 million, 11.0x FY2025A adjusted EBITDA, on a cash-free, debt-free basis
Fact: Five years; exit at 11.0x FY2030E EBITDA, the entry multiple

Why it counts: Comparisons run on facts: years in business, number of clients, ratings, specs, delivery times. Numbers are easy for AI to quote and compare.

Clear service area0/20 pts · medium confidence

AI can't tell where you operate.

Why it counts: Location is one of the first filters an assistant applies. If it can't tell where you operate, it won't suggest you.

State your service area explicitly: city, neighborhoods or regions.

In the AI Visibility Fix: 2 steps

Common questions are answered15/30 pts · medium confidence

AI couldn't answer 3 basic questions about you, including: "Where do you operate or deliver?", "How do I buy, book or get started?" and "What exactly do you sell?".

Where do you operate or deliver?: Location filters are one of the first things AI applies.
How do I buy, book or get started?: An agent can't take the next step without a clear action.
What exactly do you sell?: AI can't recommend what it can't name.

Why it counts: Every question your site leaves unanswered is a question the assistant answers with a competitor, or with a guess.

Answer the questions AI couldn't, in an FAQ section with FAQPage markup.

In the AI Visibility Fix: 4 steps + 1 piece of ready-to-paste code

What AI crawlers see: robots.txt, pages read, structured data+

robots.txt permissions for AI

Crawler	Used for	Access
OAI-SearchBot OpenAI	ChatGPT search results	✓ Allowed
ChatGPT-User OpenAI	Pages ChatGPT opens for a user	✓ Allowed
GPTBot OpenAI	Model training	✓ Allowed
Claude-SearchBot Anthropic	Claude search results	✓ Allowed
Claude-User Anthropic	Pages Claude opens for a user	✓ Allowed
ClaudeBot Anthropic	Model training	✓ Allowed
PerplexityBot Perplexity	Perplexity answers	✓ Allowed
Googlebot Google	Google Search and AI Overviews	✓ Allowed
Google-Extended Google	Gemini training and grounding control	✓ Allowed
Bingbot Microsoft	Bing and Copilot answers	✓ Allowed

Pages read

homepagehome · 44 words
/ultramarineother · 36 words
/featherother · 1844 words
/paper-pythonother · 156 words
/blogblog · 138 words
/how-we-workother · 1539 words

Readable without JS

44 words on the homepage

Structured data

Organization, WebSite

Sitemap

16 URLs

llms.txt

Not found

Built with

Next.js

Analysis

Deterministic (lite) · 2.3s

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What does AI think your business is?

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Can AI understand paperinstruments.com?

What AI thinks Paper Instruments is

4 things AI couldn't figure out about you

The 5 changes that matter most

Content is invisible without JavaScript

AI can't name what you sell

Few machine-readable contact methods

Offerings have no descriptions

Nothing can be completed online

Make AI understand Paper Instruments.

How does your competitor score?

Why paperinstruments.com got 35

Show someone what AI thinks

What does AI think your business is?